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Wix Email Marketing is the built-in email tool for Wix website owners, accessible from the Marketing & SEO section of your dashboard. It launched as Wix ShoutOut in 2014, passed through a stint as part of the Wix Ascend Business Suite, and became a standalone product in 2023 after Ascend was discontinued. Now, it's a focused product that handles campaign creation, contact management, and basic automation.

The free plan lets you send up to 200 emails per month with Wix branding on all outgoing messages. Paid plans start at $10/month on annual billing (or cheaper with one of our Wix promo codes) and add more send volume, scheduling, AI-assisted copywriting, and the option to remove Wix's logo from your emails.

The platform won't replace a dedicated email marketing platform for a business with complex needs, but for anyone already building on Wix, the setup friction is minimal. Wix consistently ranks as our best website builder pick year after year, so this is an advantage worth considering. All paid plans also come with a 14-day money-back guarantee, which our previous review didn't mention.

(Image credit: Wix)My experience with Wix Email Marketing

Getting started is fast if you're already on Wix. The tool sits in your existing dashboard, pre-configured and ready to use without any separate account setup. The drag-and-drop editor is clean and familiar, with around 20 templates organized by campaign type: newsletters, promotions, and product announcements among others. Certain elements are tied to the template structure, so fully custom designs can feel constrained.

The AI copywriting feature, available on paid plans, generates subject lines and email body text from a short prompt. The output tends to be generic without specific business details, so it works better as a first draft than a finished result.

Automation is functional but limited: Wix configures triggers automatically based on your site type, so an ecommerce store gets order confirmations and cart abandonment flows, while a blog gets post notification emails. Building multi-step customer journeys or custom logic isn't supported.

Analytics gives you open rates, click rates, and delivery stats in real time, but there's no A/B testing, no heat maps, and no revenue attribution unless you're on the Advanced plan with a Wix Store. For a small business sending a few hundred emails per month, that coverage is usually adequate. Once you need to optimize campaigns using performance data, the reporting here won't give you much to work with.

Wix Email Marketing: Pricing & plans

Plan

Starting rate (billed monthly)

Starting rate (billed annually)

Monthly email limit

Free

$0

$0

200

Essentials

$12/month

$10/month

500

Core

$29/month

$24/month

5,000

Advanced

N/A

$49/month

1,000,000

As of 2026, Wix Email Marketing offers a free plan and three paid tiers that are separate from Wix website builder plans. The free plan covers 200 emails per month with the drag-and-drop editor and templates. All outgoing emails carry Wix branding, with no scheduling available on this tier. The Essentials plan ($10/month annually) removes branding, adds scheduling, and unlocks AI copywriting.

Core ($24/month annually) raises the monthly send limit to 5,000 and adds multiple sender addresses and shareable web campaign links. The Advanced plan, available only on annual billing at $49/month, raises the cap to one million emails per month.

All paid plans include a 14-day money-back guarantee on the initial paymen, and Wix prices by email volume rather than subscriber count, so a large contact list with infrequent sends won't push you to a higher tier. These email marketing plans are separate from Wix's website plans, so budget for both if you're building a full setup.

Wix Email Marketing: Features

Wix Email Marketing features an easy-to-use drag-and-drop email editor, much like its website builder. Users can pick from about 20 ready-made templates for different needs or start fresh. They can customize colors, fonts, and backgrounds to fit their brand. The platform includes AI tools to create catchy email text quickly. It also supports multimedia like videos, images, buttons, and product listings linked to your ecommerce site. All templates work well on both desktop and mobile, ensuring a consistent look.

The service allows for basic automation of triggered emails based on customer actions. Wix sets up relevant automations automatically based on your website features. For example, store owners get payment confirmation emails, while bloggers receive notifications about new posts. Analytics tools track delivery rates, open rates, and clicks in real time. This helps users see what content works best and improve future campaigns. The platform allows customer segmentation for focused messaging. However, advanced options are limited compared to specialized email marketing services. Business users can add company details, taglines, and logos to their emails for consistent branding.

(Image credit: Wix)Wix Email Marketing: Setup

Setting up Wix Email Marketing is easy, especially for existing users. You can find the tool in the Email Marketing section of the dashboard under Marketing & SEO. Start by choosing a pre-designed template or creating a campaign from scratch. The template library has options for promoting products, sending newsletters, or announcing special offers. The system guides you step-by-step with clear instructions and visuals, making it user-friendly for beginners.

The creation process is simple: first, design the email using the drag-and-drop editor. Then, select recipients either individually or by segments. You can preview and test the email if you want. Finally, publish and send or schedule the campaign.

A key feature for Wix owners is automatic contact collection. The system gathers contacts from your website, including ecommerce customers and form submissions, making it easier to build your email list. But the platform also suggests filtering out inactive contacts before sending campaigns to maintain good deliverability rates.

Wix Email Marketing: Support

Wix Email Marketing uses the same customer support system as Wix. There is no dedicated support for the email tool. All users can access the Help Center, which has detailed articles on using email features, from creating campaigns to maintaining lists. The Email Marketing page also has a thorough FAQ section. This section answers common questions about file types, sharing options, and usage rights.

For direct help, Wix provides 24/7 customer support for all paid plans. Users can submit tickets, request callbacks, or use chat support in over ten languages. Subscribers to the higher-tier Business Elite plan ($159/month) get priority support, faster response times, and a direct phone service hotline.

Wix Email Marketing: Specs

Drag-and-drop editor

Around 20 templates, mobile-ready

AI copywriting

Subject lines and email body copy

Automation triggers

Site type and action-based

Contact segmentation

Filter by behavior, location, and tags

Analytics

Open, click, and delivery rate tracking

Should I buy Wix Email Marketing?

Attribute

Notes

Score

Features

Covers the basics well, but no A/B testing or complex automation

3.5/5

Performance

Reliable delivery with real-time campaign tracking

4/5

Design

Clean editor, good template variety, mobile-ready output

4/5

Value

Free plan is generous; paid pricing is fair for Wix users

4.5/5

Buy it if

• You're already building on Wix. The tool is embedded in your existing dashboard with no separate account or integration required. It's the simplest way to add email to a Wix site without managing another subscription.
• You're sending your first email campaigns. The guided setup and pre-configured automations mean you can get a campaign out the door quickly, even without any marketing background.
• Your list is large but your send frequency is low. Wix prices by email volume rather than contact count, so a big list you email infrequently won't push you to a higher tier.

Don't buy it if

• You need A/B testing or multi-step automation. Those features aren't available on any Wix Email Marketing plan, and working around the gaps is clunky.
• Your site isn't on Wix. This tool only works within the Wix ecosystem and can't connect to external websites or other platforms.
• Your list is growing fast. The jump from 500 emails on Essentials to 5,000 on Core comes with a significant price increase, with nothing in between for businesses at an awkward middle stage.

Also consider

• Mailchimp: A dedicated email platform with A/B testing, advanced segmentation, and deeper analytics. The free plan covers up to 500 contacts with 1,000 sends per month and works with any website platform.
• Brevo: A strong pick for businesses that need email, SMS, and transactional messaging under one roof. The free plan allows 300 emails per day with no contact limit, and it connects to Wix via the app marketplace.
• Omnisend: Built for ecommerce, with native support for cart abandonment, product review requests, and SMS campaigns alongside email. It integrates directly with Wix Stores through the Wix App Market.

Wix Email Marketing: Final verdict

Wix Email Marketing is an easy-to-use tool, helping cement Wix's position as one of the best small business website builders. Its biggest strengths include a simple interface, smooth integration with websites, and fair pricing.

Even free users can start email marketing campaigns with ease. AI content creation helps those who struggle to write engaging copy. Plus, automated setup processes make it friendly for marketing newbies. For existing site owners, it’s a great way to begin email marketing without a steep learning curve. The platform has enough features for basic promotional needs.

However, Wix Email Marketing has some drawbacks compared to dedicated services like Mailchimp or AWeber. Advanced users may find its automation options limited. Creating complex customer journeys or triggered campaigns can be a challenge. While customization meets basic needs, it lacks the depth seen in specialized platforms. The free plan is good for testing, but email limits on lower-tier paid plans could hinder growth. The jump from 500 emails on the Essentials plan to 5,000 on the Core plan is a big price jump for scaling.

All in all, Wix Email Marketing is best for small to medium-sized businesses already using Wix. It’s great for those who value ease of use and integration over advanced features. It works well for businesses starting their email marketing journey. However, companies with more complex needs or larger subscriber lists might find it lacking.

(Image credit: Wix)

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