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Azuga is a GPS fleet management platform from Bridgestone, serving over 14,000 commercial fleets across the US. If you're evaluating your options, it's one of the more established names on our best fleet management software list, and it earns its place.

TechRadar reviewers spend hundreds of hours each month researching B2B software across categories, including fleet management. In my evaluation of Azuga, I found it most compelling for small to mid-sized fleets that want a system they can deploy without IT involvement. Driver safety is clearly the platform's priority, and everything from its scoring system to its dashcam integration reflects that.

If your budget allows for a more advanced platform, Samsara remains our top pick for 2026. But Azuga is a credible alternative, particularly for businesses that want straightforward hardware, accessible reporting, and round-the-clock support without a steep learning curve.

Azuga: At a glance

Attribute

Notes

Score

GPS tracking

Real-time tracking accurate to within 5 feet via OBD-II; one-minute intervals locked to the top tier

4.0

Asset management

Equipment Beacons cover non-powered assets, but require additional hardware spend

3.5

Usage analytics

Driver scorecards and diagnostic reports are solid; custom reports only on CompleteFleet

4.0

Cost control

Predictive maintenance tools are a genuine strength; FuelSaver is gated to CompleteFleet

4.0

Compliance monitoring

ELD compliance is a paid add-on rather than a built-in feature; DVIR reporting is included

3.5

Alerts & notifications

Strong real-time alerts covering speed, hard braking, geofencing, seat belts, and distracted driving

4.5

Ease of use

Plug-and-play hardware installs in under a minute; dashboard and mobile app are clean and accessible

4.5

Price and scalability

Per-vehicle pricing is competitive, but the mandatory 36-month contract limits flexibility

3.5

Customer service

24/7 support on all tiers; dedicated customer success manager only on CompleteFleet

4.0

Azuga earns solid marks across most categories. Its strongest qualities are ease of setup and the depth of its safety alerts, which go well beyond what most entry-level fleet tools offer. The scores drop where the platform asks for extra spend: asset management and compliance monitoring both require add-on investment, and useful analytics and coaching features sit behind the top pricing tier.

Azuga: Features

(Image credit: Azuga)

• AI SafetyCam Pro and Plus (launched April 2025) with Advanced Driver Assistance System and Driver Monitoring System for real-time in-cab alerts
• Real-time GPS tracking via plug-and-play OBD-II devices, accurate to within 5 feet
• DriveSafe driver scoring from 0 to 100, with gamified peer rankings and quarterly driver rewards
• Geofencing with alerts triggered on vehicle entry, exit, and dwell time
• Predictive vehicle maintenance based on diagnostic trouble codes and scheduled service history
• Over 70 marketplace integrations, including Fleetio, WEX, and Route4Me

Azuga's feature set covers the core needs of most commercial fleets: real-time GPS tracking, driver performance scoring, geofencing, maintenance alerts, and a dual-facing AI dashcam available as an add-on. The platform suits small to mid-sized fleets with mixed-use vehicles, and its design prioritises accessibility over depth. Fleets with more complex requirements, such as large-scale logistics or regulated transport, may find it thinner than Samsara or Verizon Connect.

The most distinctive element of Azuga's approach is its driver engagement model. Rather than monitoring drivers purely for compliance, the platform treats safety as a competition. Drivers receive scores from 0 to 100 through the DriveSafe system, and top performers earn quarterly rewards from brands like Amazon and Domino's. The Azuga Coach feature, which provides video-based online coaching for drivers who need improvement, is restricted to the CompleteFleet tier.

ELD compliance being a paid add-on is a meaningful gap, especially for fleets operating under federal Hours of Service rules. Asset tracking also requires separate hardware. That said, the three-tier structure covers enough for most small to mid-sized operators, and the 70-plus third-party integrations in the Azuga marketplace, including Fleetio, WEX fuel cards, and Route4Me, extend the platform's reach considerably.

Azuga: Ease of Use

Azuga has built a reputation for being the easiest fleet management platform to get running, and that reputation holds. The OBD-II tracking devices plug directly into each vehicle's diagnostic port in under 20 seconds, with no professional installation required. Once the hardware is in place, the web dashboard and FleetMobile app are both well-organised, with live map views, driver reports, and maintenance flags easy to locate without much hunting.

The dashboard presents a lot of information without feeling cluttered, which is harder to achieve than it sounds in fleet software. The mobile app covers the same core features as the desktop version and is available for both iOS and Android. A number of users have reported occasional lag in the app's real-time updates, and the interface does show its age compared to newer platforms on the market.

Azuga: Pricing

Azuga publishes its base prices on its website. BasicFleet starts at $25 per vehicle per month and includes GPS tracking, alerts, driver scores, geofencing, and scheduled maintenance. SafeFleet at $30 per vehicle per month adds distracted driving detection, panic alerts, vehicle diagnostics, and fuel card integration. CompleteFleet at $35 per vehicle per month unlocks one-minute tracking, FuelSaver, Azuga Coach, custom reports, and a dedicated Customer Success Manager. The AI SafetyCam dashcam add-on costs $41.99 per vehicle per month as of Spring 2025, and ELD compliance carries a separate fee.

The per-vehicle rates are competitive with Samsara and Verizon Connect, but the mandatory 36-month commitment is a significant constraint for businesses that want flexibility. Some competitors offer annual contracts, and a handful operate on rolling monthly terms. There is no free trial for fleets with fewer than 30 vehicles, which means smaller operators are making a multi-year commitment based on a demo alone. If your fleet needs compliance tools or dashcams from day one, the total monthly cost climbs quickly.

Azuga: Customer support

(Image credit: Azuga)

All three Azuga tiers include 24/7 support via phone, email, and web ticketing, which is a meaningful advantage over platforms that restrict live support to higher-paying customers or business hours. The company also maintains an extensive library of online documentation and training materials, so most common setup questions can be resolved without waiting for an agent.

The main caveat is that a dedicated Customer Success Manager is only included with CompleteFleet. Quarterly fleet performance reviews, which can be useful for spotting trends and targeting driver coaching, are also reserved for that top tier. Customers on BasicFleet or SafeFleet get responsive, accessible support, but the more proactive, account-level guidance costs extra.

Azuga: Alternatives

• Samsara: Our top pick for 2026 offers stronger analytics, broader integrations, and a more modern interface at a comparable per-vehicle price point.
• Verizon Connect: A better fit for larger enterprise fleets that need deeper customisation, advanced route optimisation, and built-in compliance tools.
• Motive: Worth considering if ELD compliance is a primary requirement, since it is built into the platform rather than sold as a separate add-on.

Azuga: Final verdict

Azuga delivers a well-executed fleet management experience at the entry to mid-market level. The plug-and-play hardware and clean software make it accessible for operators without a dedicated IT team, and the driver safety tools are among the best I've tested at this price point. The gamified driver scoring approach is particularly effective for fleets where engagement and accountability are ongoing challenges.

The 36-month contracts and feature gating across tiers are real weaknesses. One-minute tracking, FuelSaver, and personalised coaching are all reserved for CompleteFleet, and ELD compliance costs extra on every plan. For fleets that can commit to the contract and are comfortable with the add-on model, Azuga is a dependable platform at a fair price. For those who want more flexibility or compliance tools built in from the start, Samsara or Motive are worth a closer look.

Azuga: How we tested

I evaluated Azuga by reviewing its official documentation, published pricing pages, and product announcements, alongside independent testing in a sandboxed environment. I examined user feedback from top review sites to identify patterns in real-world experience and cross-referenced all feature and pricing details against Azuga's website to confirm accuracy at the time of writing.

Azuga: FAQsDoes Azuga require professional installation?

No. Azuga's tracking devices plug directly into a vehicle's OBD-II port and can be installed in under a minute without tools or technical knowledge. The dashcam attaches to the windshield with an adhesive pad. Software setup is handled through the web platform, and Azuga provides migration support if you're switching from another system.

What does Azuga's BasicFleet plan include?

BasicFleet at $25 per vehicle per month covers GPS tracking, geofencing, alerts and notifications, driver scores, the driver rewards programme, scheduled maintenance, and reporting. It also includes 24/7 phone, email, and web support. Features like vehicle diagnostics, distracted driving detection, FuelSaver, and custom reports require an upgrade to SafeFleet or CompleteFleet.

Does Azuga include ELD compliance?

Not by default. Azuga ELD is a paid add-on that helps fleets meet federal electronic logging device mandates for hours-of-service tracking and driver log management. If ELD compliance is a core requirement, factor this additional cost into your overall budget before comparing plans.

How long are Azuga contracts?

Azuga's standard term is 36 months, which is common across the fleet tracking industry but longer than the annual or monthly contracts offered by some competitors. Contracts are coterminous, meaning all devices on your account renew on the same date. If shorter contracts matter to your business, GPS Trackit and Force Fleet Tracking both offer more flexible terms.

What is the Azuga SafetyCam?

The SafetyCam is a dual-facing dashcam that records both the road ahead and in-cab driver behaviour. The Plus and Pro models, released in April 2025, add Advanced Driver Assistance System alerts for events like rolling stops and tailgating, and a Driver Monitoring System that detects fatigue, phone use, and missing seat belts in real time. SafetyCam is a paid add-on priced at $41.99 per vehicle per month as of Spring 2025.

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If your fleet runs on spreadsheets and paper inspection forms, Fleetio is built precisely to replace that workflow. It's a cloud-based fleet management platform for operations of five vehicles or more, covering maintenance scheduling, cost tracking, inspections, and full asset lifecycle management. You can find it among our picks for the best fleet management software.

TechRadar reviewers spend hundreds of hours each month evaluating B2B software across categories. In our testing, Fleetio stood out for the depth of its maintenance and analytics tools, with a focus that suits service-heavy fleets well. If you need real-time GPS tracking built in from the start, our top pick for 2026 is Samsara, which bundles telematics hardware with its software platform.

Fleetio takes a different approach: it integrates with telematics providers like Samsara, Verizon Connect, and Geotab rather than competing with them. That makes it a useful complement to an existing tracking setup, or a good standalone option for fleets where location monitoring isn't a core priority.

Fleetio: At a glancefleetiofleetiofleetiofleetio

Attribute

Notes

Score

GPS tracking

No native GPS; relies entirely on third-party telematics integrations

2.5/5

Asset management

Excellent lifecycle tools, VIN decoding, and full cost history per vehicle

4.5/5

Usage analytics

Extensive custom reporting with dozens of configurable report types

4.5/5

Cost control

Real-time cost-per-mile calculations and total cost of ownership tracking

4.5/5

Compliance monitoring

FMCSA-compliant inspection forms, recall alerts, and driver record management

4.0/5

Alerts & notifications

Automated maintenance reminders and email notifications across the fleet

4.0/5

Ease of use

Clean, browser-based interface with a fast setup and a manageable learning curve

4.0/5

Price and scalability

Competitive tiered pricing, though the five-vehicle minimum limits very small fleets

4.0/5

Customer service

Helpful and well-reviewed support team, but limited to 8 AM–8 PM Eastern

3.5/5

Fleetio scores well across most attributes that matter for maintenance-oriented fleets.

The main gap is GPS tracking; its reliance on third-party integrations puts it behind telematics-first competitors. For fleets that already have a tracking solution, or simply don't need one, this is easy to work around.

Fleetio: Features

• Preventive maintenance scheduling tied to mileage, time, or engine hours, with manufacturer-recommended service intervals pulled automatically.
• Custom inspection forms that work offline, with FMCSA-compliant options for pre-trip and post-trip reporting.
• Fuel card integrations that automatically import transactions, calculate cost-per-mile, and flag invalid odometer readings.
• Full asset lifecycle tracking from acquisition through disposal, including warranty logs and service history per vehicle.
• Q2 2025 updates added customizable workflow automations, Spanish language support, and live tire pressure monitoring via asset sensors.

Fleetio's feature set is built around one operational priority: keeping vehicles on the road and costs under control. The platform covers preventive maintenance scheduling, work order management, parts inventory, fuel card integrations, inspection forms, and recall alerts, all from a single web interface. Higher-tier plans unlock advanced features like inventory management and deeper analytics, but even the entry-level Essential plan provides a meaningful range.

What I found most useful in testing was how the modules connect to each other. An inspection that flags an issue feeds directly into a service workflow, which tracks through to a work order and then surfaces in cost reports. The Vehicle Replacement Analysis tool works the same way, pulling maintenance history and total cost data together so you can identify when retiring a vehicle is the more economical call.

Fleetio's main limitation is GPS. There's no native live tracking; you'll need to connect a separate telematics provider like Samsara, Geotab, or Motive to get real-time location data. Those integrations work cleanly, but they add cost and setup time. Fleets that don't need live tracking won't miss this feature at all.

Fleetio: Ease of Use

Setup is fast. I had a vehicle added, a preventive maintenance schedule configured, and an inspection form live within the first session without once opening a help article. The web interface is clean and well-organized, with a home dashboard that surfaces key metrics straight away and lets you add or remove widgets to match what your team actually monitors.

The one area that can slow new users down is the Reports section. It offers dozens of configurable report types covering fuel trends, work order history, and vehicle costs, and the depth is impressive for this price point. For experienced fleet managers that's a selling point; for someone moving over from spreadsheets it can feel like a lot at first. The Fleetio Go mobile app, available on iOS and Android, handles field use well, letting drivers complete inspections, log fuel, and submit repair requests even without an internet connection.

Fleetio: Pricing

Fleetio offers three annual plans: Essential at $4 per vehicle per month, Professional at $7, and Premium at $10. Monthly billing is also available, though Essential rises to $5 per vehicle per month on that schedule. All plans include unlimited users and Fleetio Go mobile app access, and a 14-day free trial is available without a credit card commitment.

The main pricing caveat is the five-vehicle minimum, which means the cheapest plan costs at least $20 per month regardless of fleet size. Features like work order management and parts inventory are gated behind the Professional tier, so Essential-plan users with complex maintenance needs may find themselves upgrading sooner than expected.

Even so, Fleetio's pricing undercuts platforms like Samsara and Verizon Connect by a wide margin while covering the maintenance fundamentals most fleets actually need.

Fleetio: Customer support

(Image credit: fleetio)

Fleetio's support team receives consistently positive reviews on user review sites, with users highlighting response quality and follow-through on feature requests. Available channels include live chat within the platform, email support, and a Help Center with written guides, webinars, and tutorial videos. Paid Onboarding Services packages are also available for teams that want structured, feature-specific training at the start.

The limitation is coverage hours. Support runs from 8 AM to 8 PM Eastern, with no 24/7 option, which is a real consideration for fleets operating night shifts or across time zones. For most standard operations this won't cause issues, but it's worth factoring in before signing up.

Fleetio: Alternatives

• Samsara: Bundles GPS hardware, telematics, and compliance tools in one platform, making it the better choice for fleets that need live tracking as a primary requirement.
• Verizon Connect: Telematics-first platform with real-time GPS and driver safety features, better suited for large fleets with dedicated IT resources.
• Simply Fleet: This is a lighter, more affordable option for very small fleets that find Fleetio's five-vehicle minimum or feature depth more than they need right now.

Fleetio: Final verdict

Fleetio earns 4 stars on the strength of its maintenance tools, cost analytics, and transparent pricing. For mid-sized fleets focused on reducing downtime and controlling costs, it's one of the more capable options at this price point. Its integration library is broad enough that telematics and fuel card data can flow in cleanly, making Fleetio a capable operations hub even without native GPS.

The platform has clear limits. Very small operations hit the five-vehicle minimum before they even start, and fleets that need live tracking at the center of their workflow will find the reliance on third-party integrations adds both friction and expense. But for service-heavy, mid-market fleets that want a modern maintenance platform without enterprise-level prices, Fleetio is a strong option.

Fleetio: How we tested

I evaluated Fleetio by setting up a trial account and working through the platform's core modules, adding vehicles, configuring preventive maintenance schedules, building custom inspection forms, and generating reports across fuel, work order, and cost data.

I cross-referenced feature details and pricing against Fleetio's official documentation and product update announcements, alongside user reviews, to build a full picture of how the platform performs across different fleet sizes and use cases.

Fleetio: FAQsDoes Fleetio include GPS tracking?

No, Fleetio doesn't offer native GPS or real-time vehicle tracking. It integrates with telematics providers including Samsara, Verizon Connect, Geotab, and Motive to fill that gap. If you need live location data, you'll need a separate telematics subscription connected through one of those integrations.

What is the minimum fleet size for Fleetio?

Fleetio requires a minimum of five vehicles on any plan, which means the lowest possible monthly cost is $20 on the Essential annual plan. Fleets with fewer than five vehicles will need to look at alternatives like Simply Fleet or a general-purpose maintenance platform.

Can my drivers use Fleetio from their phones?

Yes. The Fleetio Go app is available on both iOS and Android and supports offline use for inspections and fuel logging. Drivers can complete pre-trip and post-trip inspections, submit repair requests, and log fuel entries without an internet connection, with data syncing once connectivity is restored.

What's the difference between Fleetio's three plans?

The Essential plan ($4/vehicle/month, billed annually) covers core vehicle management, inspections, basic maintenance scheduling, and reporting. Professional ($7/vehicle/month) adds work order management, parts inventory, and more detailed analytics. Premium ($10/vehicle/month) unlocks deeper workflow automation and expanded reporting. All plans include unlimited users and mobile app access.

How does Fleetio compare to Samsara?

Samsara is a telematics-first platform that bundles GPS hardware, real-time tracking, and fleet management software together. Fleetio focuses on maintenance management and asset lifecycle, with no native tracking built in. Samsara is the stronger choice for fleets where location monitoring is a core need, while Fleetio tends to win on maintenance depth and price. The two also integrate with each other, so some fleets use both.

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Panasonic Lumix L10: Two-minute review

Panasonic marked the 25th anniversary of Lumix cameras by announcing the attractive Lumix L10 premium compact camera. If it looks familiar, that's because its retro design cues are taken directly from the popular LX100 series — the most recent being the Lumix LX100 II from 2018 — while its form factor brings to mind the popular Fujifilm X100VI.

Unlike other recent Lumix compact cameras, such as the ZS300 / TZ300, there are genuine upgrades in the Lumix L10 — it's fitted with Panasonic's latest 26.5MP Micro Four Thirds sensor, processor, and autofocus system, a higher-capacity battery, and it even has a viewfinder!

The 24-75mm f/1.7 to f/2.8 Leica Summilux lens with 3cm macro focusing is based on the lens in the LX100 II, with Panasonic saying it's been refined for the L10's higher-specced sensor. How exactly, is unclear, but the user experience is essentially the same, for better or worse; the sharp detail and bright aperture are a major boon, but it's not weather-sealed, and it slows the camera's startup and shut-down time.

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In the hand, the Lumix L10 is a joy to use, and it's quickly become one of my favorite compact cameras. Beyond its charming retro design there's a decent 2.36m-dot OLED viewfinder, a bright 1.84m-dot vari-angle touchscreen, and a proper hotshoe for accessories such as a flash.

The lens is beautifully crafted, and offers direct aperture control, a zoom ring and a customizable switch, with a choice of functions including a stepped zoom, Real Time LUTs, and aspect ratio selection.

Speaking of aspect ratios, it's a cinch to switch between 4:3, 16:9, 1:1 and 3:2, which aids composition for various outputs including social, but the drawback is that not all of the sensor's pixels are usable because of the imaging circle of the lens. 4:3 stills get you the highest-resolution stills at 20.4MP, while 1:1 is an oddity in that it technically doesn't use all of the pixels that it could (based on the imaging circle of the lens).

A current-day Lumix compact camera with a viewfinder! (Image credit: Tim Coleman)

If you compare the L10 to the older Lumix LX100 II, the latest model is feature-packed and snappier in operation, while video performance is in another league, with 5.7K recording, Log color profile, and Real Time LUTs downloadable through the Lumix Lab companion app. Lumix Lab, by the way, is one of the best apps around, with new features regularly being added, the latest being raw editing. (You can shoot raw with the L10 without needing editing software such as Lightroom.)

Battery life is better too, with a larger and higher-capacity battery slotted inside the grip. The downside is that the L10 is notably bigger than the LX100 II, which is a real shame if you like your cameras extra-small. That being said, the size and form factor are a good fit in the hand, and already-available extras further improve the camera's handling — I had the excellent the SmallRig thumb grip and hand grip for my review.

Overall, the Lumix L10 is exactly the kind of camera Panasonic fans — and, indeed, any compact camera fan — needed. There's no other model like it with such a heady mix of powerful features, large sensor, versatile 3.1x optical zoom, in an attractive retro body.

I'm not convinced the L10 is totally for me — I like my sensors big and bokeh extra creamy, meaning I'm in the "please Panasonic announce a full-frame Lumix S9 with a viewfinder" camp — but the L10 should be the one for many photographers hoping for a powerful everyday and travel camera that's simply enjoyable to use. The zoom-lens versatility is the real winner.

The versatile 24-75mm f/1.7-2.8 stabilized lens (Image credit: Future / Tim Coleman)Panasonic Lumix L10: price and release date

• Announced on May 12 2026 to mark the 25th anniversary of Lumix
• Available in black or silver versions for $1,499 / £1,299 / A$2,599 from June 2026 
• The Titanium Gold Special Edition (pictured) costs $100 / £100 more and comes with extras, with limited availability from July 2026

The Titanium Gold version comes with a matching auto lens cap (Image credit: Tim Coleman)

The Lumix L10 costs $1,499 / £1,299 / A$2,599, which feels about right for this type of camera, and one with such powerful features, and the current market conditions. That's a full $400 / £300 less than the Fujifilm X100VI, which has a fixed lens, but which overall feels a little more premium.

If it's a purely compact package you're looking for, then another option is picking up a full-frame Lumix S9, which body-only costs hundreds less. Add the tiny new 40mm F2 or the collapsible kit zoom lens, and the package is around the same price as the Lumix L10. You'll miss out on a viewfinder, but you will have an L-mount camera with a powerful full-frame sensor, and a wider choice of colors.

The Lumix L10 pictured throughout this review is the Titanium Gold Special Edition, which costs an additional $100 / £100, and is available through select outlets, namely Panasonic's store (and it's not available in every region). You're not paying a premium just for the color — the kit also includes a titanium-colored auto lens cap, a Lumix-branded leather strap, and a dedicated L10 lens cloth. The menus of the camera are suitably monotone to match the warm tones of the camera, and the camera model name is etched onto the camera's lower right-hand side on the back.

• Price score: 4/5

Panasonic Lumix L10 specsPanasonic Lumix L10 Specs:

Type:

Compact camera

Lens

Leica DC Vario-Summilux 10.9-34mm (24-75mm equivalent), F1.7-2.8

Sensor:

26.5MP Micro Four Thirds (20.4MP effective)

Video:

5.6K up to 60p / 5.2K 30p open gate / 4K up to 120p / FHD up to 240p

ISO range:

ISO 50-25,600

Burst shooting

Approx 11fps mechanical, up to 30fps electronic

LCD:

3-inch articulated, 1.84m dots

Viewfinder:

2.36m-dot, OLED EVF. 0.39in, 0.74x magnification

Memory:

1x UHS-II SD

Battery

DMW-BLK22 rated to approx 420 shots

Dimensions

5.01 x 2.91 x 2.64 inches / 127.1 x 73.9 x 66.9mm

Weight:

1.12lbs / 508g with battery, SD card and hotshoe cover

Panasonic Lumix L10: design

• The prettiest Lumix in years, available in silver, black or a limited-edition Titanium Gold
• Roughly the same design as the Lumix L100 II, which also has a 24-75mm f/1.7-f/2.8 lens, but overall it's bigger
• There's a flip-out touchscreen and a handy EVF

(Image credit: Future / Tim Coleman)

Design-wise, the Lumix L10 is very much the spiritual successor to the Lumix L100 II, which remains a popular and versatile everyday camera for keen photographers.

And if it ain't broke, don't fix it; there's essentially the same control layout, 24-75mm f/1.7-f/2.8 lens, vari-angle 1.84m-dot touchscreen and 2.36m-dot EVF, and every part works perfectly well for casual photo and video use.

One key difference is the size and weight of the 2026 model — the L10 is noticably bigger and a little heavier than the L100 II, with a strikingly similar profile to the Fujifilm X100 VI.

A chief reason for the larger body is that the L10 is fitted with a larger battery — the same kind used in Panasonic's mirrorless bodies such as the Lumix GH7. Of course, a bigger battery means better battery life, and it's also better able to support more powerful features.

The actual difference in battery life isn't so much as you might imagine, though; the L10 runs for up to 420 shots compared to the L100 II's 350 shots. However, the L10 also packs better-quality video, and video capture is more demanding of power.

Future / Tim ColemanFuture / Tim Coleman

The lens is a defining feature of the camera — it's a versatile 24-75mm optic which is improved from the Lumix 100 II's, although Panasonic hasn't made clear how, besides describing it as being fine-tuned for the L10. It's impressively sharp, and the maximum aperture is bright throughout the zoom range, and able to produce reasonable subject and background separation, especially using the telephoto setting.

Macro focusing is down to 3cm, but that's at the wide-angle end of the lens. Zoom in to 75mm and the minimum focus distance is more like 30cm, which is hardly 'macro' — see my comparison photos below to get an idea of how close the camera is able to focus at either end of the zoom range.

Shot at 24mm using the closest focusing of 3cmTim ColemanZoomed in to 75mm, I needed to step back because the minimum focus distance is much further awayTim Coleman

The lens still isn't weather-sealed — and users of the LX100 series have reported dust ingress in the lens, so that's very much a possibility with the Lumix L10. And with a slightly plasticky feel in parts, it's a camera that probably needs to be looked after, rather than tossed into a bag or used in extreme conditions.

Besides the lack of an AF joystick, there are plenty of external controls at your fingertips, most of which can be customized to taste, and it certainly pays dividends to take the time assigning the L10's custom controls to your regularly used settings.

Take the switch on the lens, which can be used to control anything from aspect ratio to stepped zoom or Real Time LUTs color profiles — that's a handy range of controls.

Future / Tim ColemanFuture / Tim ColemanFuture / Tim ColemanFuture / Tim ColemanFuture / Tim ColemanFuture / Tim ColemanFuture / Tim ColemanFuture / Tim ColemanFuture / Tim ColemanFuture / Tim Coleman

Despite its decent video credentials, the L10 is very much the stills-oriented camera by design. Yes, there's a mic jack, but no headphone or HDMI. The camera can be charged via USB-C.

The rangefinder-style 2.36m-dot OLED viewfinder and 3-inch 1.84m-dot vari-angle screen make viewing and composing images a cinch in just about any scenario — even if both units are a little dated now.

Overall, I have no major complaints about the L10's design. It's highly enjoyable to use, and it's a very attractive camera too, which made me want to use it all the more.

• Design score: 4.5/5

Panasonic Lumix L10: Performance

• Panasonic's latest 26.5MP MFT sensor and processor, but the sensor is not stabilized
• Snappy and reliable hybrid phase-detection autofocus with subject detection
• Startup / power down time is slowed by the lens extension / retraction

The L10 is an altogether different kettle of fish compared to recent Lumix compacts (which were basically re-releases with USB-C added, but, annoyingly, with the viewfinder removed). It's a genuine upgrade from the eight-year-old LX100 II, equipped with Panasonic's latest sensor, processor and autofocus system.

Throughout my three weeks and counting of testing, the camera has never missed a beat; it happily rattles through 11fps burst shooting sequences, and records high-resolution 5.6K video with no lag and minimal rolling-shutter distortion.

Autofocus is snappy and reliable, and includes subject detection for humans and animals (including pose recognition), plus vehicles and more. At times, however, I missed having a joystick for quick and easy manual selection of autofocus points. The camera offers this control through two steps: pressing the autofocus mode option on the D-pad, then pressing down on the D-pad, at which point the pad can be used to shift the autofocus points in play.

Subject-detection autofocus includes specific animals, such as cats (identifying this adorable kitten)Tim ColemanTim ColemanAnd of course people detection autofocus features, with a range of settings covering eye priority and so onTim Coleman

If there's one drawback in using the Lumix L10 for everyday and street photography, it's the retractable lens design. From powering up, there's around a two-second wait for the lens to extend before the camera is ready to shoot, and around the same time for it to retract when turning the camera off.

We get the same 26.5MP MFT sensor as used in recent mirrorless cameras such as the Lumix GH7, but with one major difference: the sensor isn't stabilized (the lens is), which can limit the camera's handheld use, especially in low light or for creative long-exposure photography, for which you'll want a support for the camera.

Rival cameras including the Ricoh GR IV and Fujifilm X100VI have in-body image stabilization (IBIS), as do most MFT mirrorless cameras at this sort of price point, including the OM System OM-5 II and Lumix GH series.

From powering up to the lens extending and the camera being ready to shoot takes a good two secondsFuture / Tim ColemanFuture / Tim Coleman

Overall, however, there are few cameras that are able to perform as smoothly as the L10 while offering such processor-intensive features — inside that retro body is some serious grunt.

• Performance score: 4.5/5

Panasonic Lumix L10: Image and video quality

• Multi-aspect stills up to 20.4MP, from the 26.5MP sensor
• The lens is sharp and bright
• A wide range of color profiles, including Real Time LUTs

24mmTim Coleman35mm (the same focal length as the Fujifilm X100VI)Tim Coleman50mm Tim Coleman70mm (and remember, there is the option to assign the lens switch as a stepped zoom, with one push change from these popular settings) Tim ColemanAnd finally 75mm, the maximum focal lengthTim Coleman

I've had more than enough time with the Lumix L10 to get a feel for its capabilities and image quality, and it's really grown on me.

When I started writing this review, I was ready to table my request for a fixed-lens Lumix with full-frame sensor instead, or a Lumix S9 Mark II with a viewfinder; but I've come to appreciate the versatility of the L10's 24-75mm lens, which I value more than prime-lens image quality for everyday photography (see the range above).

The lens is impressively sharp, and crucially its maximum f/1.7-2.8 aperture is plenty bright. This is a camera that's as comfortable with street photography scenarios as it is for macro photography or portraiture.

Lens distortions are kept to a minimum — there's only an occasional touch of chromatic aberration in out-of-focus areas, and rainbow flare when shooting towards bright sunlight, while sunstars are crisp (check out the gallery below).

Check out that crisp sunstar — stunning!Tim ColemanHere is the L10's lens flare at its worst — any lens would struggle pointed directly at the sun, but the rainbow flare is quite pronouncedTim ColemanLook closely at bokeh (the out-of-focus orbs of light) and you can see some onion ring effect (rather than attractive smooth bokeh)Tim ColemanTim Coleman

The unfortunate drawback to the camera's design is that the imaging circle of the lens cuts into the sensor area, meaning that not all of the sensor's 26.5 megapixels are usable — the maximum photo resolution is 20.4MP.

That's still a big resolution bump from the LX100 II, which had an effective 12MP resolution, but some way behind high-resolution alternatives such as the 40MP Fujifilm X100VI.

The low-light quality of a Micro Four Thirds sensor is also limited compared to larger-sensor alternatives, especially since there's no IBIS which would otherwise enable users to use longer shutter speeds when shooting handheld.

It's easy to switch between aspect ratios, as I have here for this scene using 1:1, but at this ratio the maximum photo size is 3,904 x 3,904 pixelsTim ColemanTim Coleman

Detail across the aperture range is surprisingly sharp for a zoom lens, and you'll struggle to find a better-equipped compact camera for video at this price point — just what I would expect from a modern-day Lumix.

And then there's the unsung highlight of a photographer's life with a Lumix camera: attractive color profiles and free Real Time LUTs uploads from the always-improving Lumix Lab app.

I've easily paired the L10 with the Lumix Lab app to remotely control the camera and view scenes, and upload Real Time LUTs profiles directly onto the camera (remember there's a switch on the lens which can be assigned as direct access to these profiles). These profiles can be used for photo and video.

Put simply, it's straightforward to get the look you want for photo and video in-camera, minimizing time needed with editing software. I've never been more tempted to save space on my memory cards and shoot JPEG-only.

Panasonic Lumix L10 sample galleryTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim ColemanTim Coleman

• Image and video quality score: 4/5

Panasonic Lumix L10: testing scorecardPanasonic Lumix L10

Attributes

Notes

Rating

Price

An expected price for this type and level of camera, and I'd be surprised if it's discounted any time soon

4/5

Design

Really attractive retro body, equipped with a wide range of controls, EVF and vari-angle touchscreen

4.5/5

Performance

Besides the boot-up time, the camera never missed a beat. I missed in-body stabilization, however

4.5/5

Image and video quality

Stills max out at 20.4MP, and the MFT sensor has the usual low-light quality limitations, but there are stunning Real Time LUTs profiles available

4/5

Should I buy the Panasonic Lumix L10?Buy it if...

You want a stylish everyday camera for photography
With a retro profile and rangefinder-style viewfinder, the Lumix L10 looks the part like no other recent Panasonic camera.

You'd like a sidekick to your mirrorless Lumix
With a sharp zoom lens, powerful autofocus, decent video performance and the same color profiles, the Lumix L10 is an excellent sidekick to recent Lumix mirrorless cameras.

Don't buy it if...

You know you're focal length
Zoom lens versatility is a key reason to buy the Lumix L10. If you typically shoot using a single focal length, a Ricoh GR or Fujifilm X100 series model could be a better bet.

You want a rugged camera for all conditions
The L10 looks the part and performs brilliantly, but it's not weather sealed and the body feels less premium than an X100 camera, so you'll want to look after it.

Panasonic Lumix L10: also consider

Fujifilm X100VI

A modern day classic — the X100VI is the most preordered camera ever, equipped with a stabilized 40MP APS-C sensor (larger than MFT), fixed 35mm f/2 lens and a hybrid viewfinder. It feels better built and costs around 20-25% more than the Lumix L10, and with that larger sensor and twice the pixels, the X100VI's picture quality has the edge. However, the lens is fixed and less versatile than the L10's zoom.

Read our in-depth Fujifilm X100VI review

Panasonic Lumix S9

If the Lumix L10's compact size appeals, a versatile alternative is the full-frame Lumix S9. You can pick up the 24MP L-mount mirrorless camera with a small kit lens or the new 40mm F2 prime for around the same price as the L10, and it has that larger, stabilized sensor and even-better video skills. However, the Lumix S9 lacks a viewfinder, which can make it less suitable for photography.

Read our in-depth Panasonic Lumix S9 review

How I tested the Panasonic Lumix L10

(Image credit: Tim Coleman)

• I've had the Lumix L10 since its global announcement, meaning 3 weeks and counting at the time of writing
• It's been by my side daily, capturing every day moments and travel scenes
• I've compared image quality at various aperture settings and focal lengths, and experimented with various color profiles

Panasonic handed me the Titanium Gold Special Edition of the Lumix L10 one day ahead of the camera's global announcement, together with the limited edition accessories plus a thumb grip and hand grip made by SmallRig. I've used all of these accessories for my review.

The camera has been slung over my shoulder a lot of the time throughout the three weeks and counting that I've had it, during which time I've been on two trips and also used the camera to capture every day moments, day and night.

I've tried the various aspect ratios, color profiles, video settings and fully tested the lens's capabilities across its various aperture settings and focal lengths, plus its macro focusing skills. I continue to fine tune the camera settings to my own preferences. I've made sure to assess battery life and autofocus performance too.

• First reviewed: June 2026
• Read more about how we test

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Panasonic revives its LX100 series of premium compact cameras with the Lumix L10, packing Panasonic's latest Micro Four Thirds sensor, autofocus and more.