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UK organizations are ramping up investment in artificial intelligence (AI).

From automating repetitive tasks and powering chatbots to delivering personalized customer experiences, AI is becoming integral to daily business operations.

However, many leaders are still struggling to see a clear return on their investment and are looking towards AI’s next evolution – agentic AI – with trepidation.

This next iteration will see systems operating with a high degree of autonomy – making independent decisions and taking actions with minimal or no human intervention.

However, if enterprises focus exclusively on what’s next, they risk overlooking the essential stepping stone that will make it possible – contextual AI – which underpins whether those autonomous systems can actually work in practice.

Context-aware AI provides the foundation on which agentic AI will be built. While large language models (LLMs) and generative AI have driven the current wave of innovation and automation, contextual AI is emerging as the key differentiator between success and failure of AI implementation.

Correlation vs contextualization

Currently, many AI systems operate primarily on correlation. They identify patterns and statistical relationships with data but often lack a deeper understanding of what those patterns actually mean. Contextual AI takes this a step further by interpreting data within a real-world context, considering factors like user intent, environment and specific timing.

By embedding diverse data within context, AI can move beyond identifying correlations and begin to understand meaning. This leads to insights and outputs which are more accurate, more relevant and better aligned with the actual situation at hand to inform an actionable approach.

For example, an airline using a correlation-based AI model might detect rising system load during peak travel periods and recommend increasing server capacity. While this may help address immediate demand, it doesn’t take into account the broader ecosystem in which airline operating systems function, with factors like regulatory requirements, flight-planning cut-off times, cybersecurity needs and the significant financial impact of even brief downtime.

Contextual AI can interpret these operational realities and make recommendations that reflect real-world constraints and goals. Rather than simply suggesting additional capacity, it can make recommendations like rerouting traffic around known bottlenecks, scheduling updates during ultra-low-risk windows or prioritizing critical functions like dispatch and crew allocation when resources are strained.

The move to contextual AI enables organizations to move from reactive analytics to proactive, high-quality decision making, helping ensure mission-critical operating systems remain stable and available, even when under pressure.

The importance of high-quality data

Contextual AI relies on four key pillars: rich data, intelligent reasoning, real-world awareness and actionable integration. Underpinning each one of these pillars is high-quality data. Without reliable, comprehensive data, contextual AI cannot deliver meaningful outcomes and many enterprises’ attempts to implement more advanced AI systems will likely fall short.

This is why a strong, singular data lakehouse is crucial. Acting as a single source of truth for all AI operations, a lakehouse ensures that data remains accurate, consistent and accessible across the organization.

Unlike traditional data architectures, a lakehouse combines the best of bold worlds. Businesses can benefit from the performance and reliability of data warehouses, which provide fast, scalable analytics, and the flexibility of data lakes, which can store vast amounts of structured and unstructured data. This hybrid model enables organizations to manage data more efficiently, conduct advanced analytics and scale machine learning operations in a cost-effective way.

The availability of high-quality data remains one of the biggest barriers to the adoption of agentic AI. By establishing a robust data foundation, enterprises can unlock the benefits of contextual AI, while also developing the necessary high-quality data for deploying agentic AI. This ensures AI can act reliably, intelligently and in alignment with real-world business goals.

Creating the right foundation

As organizations race to demonstrate AI’s ROI, many are rushing toward agentic AI without first laying the right foundations. Without contextual AI and the high-quality data it is built on, agentic AI efforts are unlikely to ever reach their full potential.

Organizations should therefore focus efforts on understanding the value of contextual AI over correlation-based models and ensuring they have the infrastructure required to support it. At the same time, businesses must also ensure all data flows through a single, trusted data lakehouse. Acting as the definitive source of truth, this foundation enables accurate, secure and actionable AI insights while preparing organizations for more advanced autonomous systems.

Ultimately, success with AI will not come from chasing the latest hype cycle, but from building systems that truly understand the context in which they operate. Contextual AI bridges the gap between raw data and meaningful action, providing a critical foundation for the intelligent, autonomous systems businesses aspire to deploy.

By investing in contextual AI today, organizations can improve outcomes in the short term, while laying the groundwork for a future shaped by autonomous systems and rapidly evolving real-world demands.

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For years, residential solar power in the UK has focused primarily on larger installations, comprising photovoltaic (PV) panels on the roof and an inverter for converting DC (direct current) power into AC (alternating current) for use in the home. Indeed, according to government data, the UK now has approximately 1.7 million residential rooftop installations with 2025 the strongest year on record with around 269,000 installations completed.

It’s remarkable progress. Yet for many in the UK, this type of installation remains out of reach for several reasons, including cost, or lack of roof access if they live in a block of flats. If they’re renting, their landlord/landlady might not allow them to install solar panels permanently on the roof.

That’s all set to change with new government legislation. Under Statutory Instrument 2026/848, which formally comes into force on August 27, 2026, legal and regulatory hurdles that previously blocked self-installed, ‘plug-in’ solar systems are set to be cleared.

By officially creating a legal category for what are officially called 'plug-in microgenerators', this landmark legislation allows standard UK BS 1363 three-pin plugs to be approved for feeding electricity into a home socket. As a result, for the first time, millions of people living in flats with balconies will have a viable, low-cost option to generate their own clean electricity.

Plug-in solar panels are already mainstream in much of continental Europe (Image credit: Getty Images / Westend61)Looking to Europe: the rise of Balkonkraftwerk

Of course, while plug-in solar is new to the UK, it is already well-established across the rest of Europe. In Germany, for example, where these installations are known as Balkonkraftwerk (or balcony power plants), there are officially 1.2 million registered balcony installations — though the actual figure is probably nearer 1.5 million when you take into account unofficial installations.

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Balcony installations are proving particularly popular with renters – those who were historically excluded from rooftop solar power until reform to German tenancy law in 2024 gave them the explicit right to install balcony panels without needing landlord approval. As a result, reports German news site Denkstrom, waiting lists emerged in big cities such as Munich and Berlin for equipment in the months following the reform.

Nor is Germany the only European country to have embraced balcony installations. In Spain, where two thirds of people live in apartments, balcony solar power is also taking off, saving up to 30% on a household’s typical electricity bill. “The beauty of the solar balconies is they are flexible, cheap and plug straight into the domestic network via a converter, so you don’t have to pay for the installation,” Santiago Vernetta, CEO of Tornasol Energy, one of Spain’s main suppliers, told The Guardian.

Gaining UK industry support

Whether balcony solar power technology proves as popular in the UK as other European countries remains to be seen. However, with millions of flats across the UK, including an estimated 380,000 homes in England with a balcony, plug-in solar power certainly has the potential to expand renewable generation beyond rooftop installations.

Driving the rollout of plug-in solar within the UK government is Martin McCluskey, Minister for Energy Consumers within the Department for Energy Security and Net Zero (DESNZ). In June he met up with high street retailers and supermarkets including B&Q, Currys, Amazon, Lidl, Asda, Screwfix and Wickes to prepare market-compliant kits for the official August launch. "We’re delighted to be working with DESNZ to bring plug-in solar panels to the UK market. With energy bills continuing to rise, enabling the safe roll-out of these products will mark an important step for consumers across the UK,” said Michelle Gorringe-Smith, Director of New Categories at Currys in a recent press statement.

Every solar panel, heat pump and battery cuts bills

Greg Jackson, Octopus Energy

“This is a fantastic opportunity to make renewable energy more accessible to people around the UK," Added John Boumphrey, Amazon’s UK and Ireland Country Manager. "Amazon is the largest corporate buyer of carbon-free energy in the UK.. Enabling households to generate their own power with self-install plug-in solar panels is a practical step that supports household budgets and delivering against net zero goals.”

Major energy providers have also welcomed the regulatory change. Chris Norbury, Chief Executive of E.ON UK, describes the removal of regulatory red tape as an “encouraging step toward giving consumers more control over their energy use”.

Similarly, Greg Jackson, Founder and CEO of Octopus Energy said in a UK government statement: “Every solar panel, heat pump and battery cuts bills and boosts Britain’s energy independence.” Furthermore, these industry perspectives align with the wider objectives set out in the UK Government's Solar Roadmap, which details plans to expand solar capacity across domestic, commercial and ground-mount sectors to meet national clean power targets.

Payback time

Under the Department for Energy Security and Net Zero's (DESNZ) interim product specification, compliant solar power consumer kits must meet very strict criteria. This includes a microinverter (which converts direct current electricity into alternating current electricity) which can’t feed more than 800 VA (Volt-Amperes), roughly 800W, into the home at any one time.

Three to five years is a realistic payback period for many sensibly priced, well-positioned systems

Ben Bowyer, PluginSolarCalculator.com

Systems must connect via a standard BS 1363 three-pin UK socket using a manufacturer-supplied, non-rewireable moulded plug with a fuse rated at no more than 5A. Typically, most kits will comprise two 400W panels, each measuring around 1.7m x 1m in size and weighing around 20Kg. However, the regulations allow up to four panels with a combined rating of 2,000W. The inverter still limits the output to around 800W, but the extra panels can help the system generate more power during weaker sunlight.

While working out exactly how long it will take to get a return on a solar panel investment is far from an exact science, most of the commentators I spoke to for this article thought it would take under five years for a system costing between £300 and £600.

“Our modelling suggests that three to five years is a realistic payback period for many sensibly priced, well-positioned systems,” Ben Bowyer, creator of PluginSolarCalculator.com told TechRadar. “The government’s own estimate is around £70 to £110 a year in savings, but I think that’s actually quite cautious. Our figures suggest many suitable 800W installations could save closer to £95 to £155 a year,” he added.

Andreas Pierrie, founder of bespoke solar installation price comparison site Go Solar Today, was even more optimistic about ROI when asked. “For someone with a south facing balcony, you're looking at a payback of roughly two to three years, which is genuinely good for a solar product,” he asserted.

The experts we asked suggested that your plug-in solar panel could pay for itself in two to three years (Image credit: Getty Images / imageBROKER / Robert Poorten)Lack of battery storage

However, it’s not all good news. While the new legislation will help consumers save some money by turning their systems into ‘plug-in microgenerators’, one key limitation is that batteries are excluded from the initial plug-in framework. Instead, the product specification covers generation-only systems and does not permit integrated battery storage.

The government likely adopted this cautious approach to prioritize safety, as lithium batteries store chemical energy and require strict compliance to prevent hazards such as thermal runaway. Including battery storage would also inevitably have slowed down the roll out of the initial phase of the technology. Go Solar Today’s Andreas Pierrie explains the reasoning behind the phased rollout by noting that the UK is simply following the German approach.

“The UK is copying the German playbook by starting narrow, getting the simple version working and trusted, then widening the rules over time,” he said. “Walking before you run is reasonable when you're opening up self-generation to millions of homes for the first time... The instinct to be careful with batteries is completely understandable.”

How long the lack of battery storage in the solar panel specifications will last is open to debate. Just a few weeks before the final specification was revealed, Octopus Energy announced the Nook Cube — a 2KW battery that plugs into a standard socket - which perhaps indicates a future opening up of the legislation to include battery storage.

Exporting energy for free?

For now at least, one of the main limitations is that any solar energy generated during the day that isn't used immediately by household appliances flows back out into the local grid. Because these small microgenerators do not automatically qualify for the Smart Export Guarantee at launch (unlike solar-powered rooftop installations), this means you are potentially exporting daytime energy to utility companies for free.

“That battery storage can’t form part of a compliant plug-in solar system during this first stage of the rollout is probably my biggest disappointment with the rules announced by the government so far,” admits PluginSolarCalculator’s Ben Bowyer. “A battery would let households store spare solar power generated during the day and use it later in the evening, when electricity use is often higher."

The biggest limitation is the lack of integrated battery storage, meaning any electricity you don't use immediately is typically exported rather than stored for later

Robin Edwards, Curetons

"The biggest limitation is the lack of integrated battery storage, meaning any electricity you don't use immediately is typically exported rather than stored for later," adds Robin Edwards, Property Buying Agent at property-finding company Curetons. "That reduces the financial benefit significantly, particularly for people who are out at work during the day when panels generate the most power.”

However, while disappointed by the lack of battery storage, PlugIn Solar Calculator’s Ben Bowyer admits people often underestimate how much power their home uses even when nobody is actively switching anything on. “Fridges, freezers, routers, and standby devices, create a constant background demand known as the household baseload that a well-positioned plug-in solar system can frequently cover during brighter parts of the day.”

To maximize savings without a battery, consumers can shift flexible energy use, such as running washing machines or dishwashers in daytime hours when the sun is shining.

Simon Turek, Chief Executive of graphene nanomaterials company Haydale, also explained how households can pair plug-in solar with heating solutions. “By moving to efficient forms of electric heating, it’s possible to achieve savings within your overall energy cost, because generation during the day could be used for heating purposes in winter months,” he told TechRadar.

If in doubt, it's best to enlist professional help to install plug-in solar panels (Image credit: Getty Images / Westend61)Cladding exclusion

Unfortunately, lack of battery storage isn’t the only limitation of the new legislation. Before purchasing a plug-in solar kit, consumers must consider several practical and regulatory rules. For example, users cannot mix and match panels, cables and inverters from different suppliers. Systems must be purchased as complete tested, manufacturer-certified packages listed on the Energy Networks Association Type Test Register. This requirement ensures that all connected hardware meets rigorous domestic electrical standards.

Balcony installations still give me the shivers, especially the thought of someone lifting one of these panels over a railing 10 floors above the ground

Ben Bowyer, PluginSolarCalculator.com

Kits must also plug directly into a wall socket using the manufacturer-provided cable. The use of extension leads, multi-way block adapters, travel adapters, or plug-in RCDs (Residual Current Drives) is strictly prohibited to avoid electrical overloads. Furthermore, installation is prohibited on timber balconies, timber cladding, aluminium composite cladding, high-pressure laminate cladding, or buildings undergoing fire safety remediation. Understandably, these restrictions are designed to mitigate fire and safety risks across high-density residential properties.

Renters and leaseholders must also obtain permission from their landlord or freeholder before installing panels on shared or exterior structures. Users are also legally required to notify their local Distribution Network Operator via a G98 notification form when connecting a system. This notification process ensures that regional network operators maintain accurate records of micro-generation capacity across local distribution grids. Compliance with these administrative steps is mandatory for all system owners.

Beyond administrative rules, there are also practical considerations around installing heavy solar panels. Because individual panels weigh around 20kg each, experts strongly recommend treating the setup as a two-person job, advising consumers to get professional help if there's any uncertainty regarding structural anchoring, working safely at height, or load-bearing capacity. Makeshift fasteners like cable ties, string, or tape are strictly banned and approved mounting hardware rated for UK wind and snow loads must be used.

As Ben Bowyer candidly admits: "Balcony installations still give me the shivers, especially the thought of someone lifting one of these panels over a railing 10 floors above the ground."

Power to the people

With the cost-of-living crisis showing no signs of ending any time soon, the push to legalise plug-in solar technology is welcome news to millions of flat dwellers and renters wanting to reclaim some control over their mounting utility bills. Importantly, by enabling households to create their own microgenerators by connecting small-scale panels straight into standard wall sockets, the framework provides an accessible route to lower electricity costs. With solar power in place, users could save up to 30% on their electricity bills with typical kits paying for themselves within three to five years

The energy transition is ultimately about people taking control of their own power

Christopher Burd, SPS PowerBuild

.However, the legislation is far from perfect. Because the initial rollout focuses purely on daytime generation without integrated battery storage, users must adapt their daily routines to make the most of the power while the sun is shining. What’s more, by establishing an 800W AC output limit and capping panel capacity at 2,000W, the framework really only covers continuous household baseload demand from refrigeration and standby appliances, rather than being able to power your entire home with solar.

Still, it’s a decent start and it’s likely the legislation will be expanded to include battery storage over time. As Christopher Burd, Managing Director of solar installation company SPS PowerBuild told TechRadar: "The energy transition is ultimately about people taking control of their own power. Enabling households to generate clean electricity directly from their living spaces represents a fundamental shift in how we think about urban resilience and domestic independence." Literally, power to the people.

Smart TVs have long been in controversial waters as far as privacy goes. From claims that your TV is a "privacy nightmare" to accusations of some models being a "mass surveillance system", you probably haven't failed to notice the periodic storms that have erupted around what televisions get up to in terms of data and telemetry. The latest lightning strike that hit last week was a development around LG TVs (and PC monitors) whereby voice features (and a McAfee pop-up ad in Windows) came under fire.

LG has defended its position in no uncertain terms, it should be noted (although the mentioned Windows 11 pop-up has since been retracted). But regardless of the rights or wrongs here, this affair was enough of a reminder to prompt me to finally take action on something I've been meaning to do for quite some time anyway.

Namely, to take my smart TV offline, once and for all. This means I can ensure that I know for certain that my television isn't get up to any online 'shenanigans' with whatever data may (or may not) be getting sent here or there — because it isn't online at all. And I don't need it to be online, either.

Maybe this is something you'd like to do, as well, so if you're thinking of following in my footsteps, I'm going to break down everything for you. That includes whether you actually need to have your smart TV online, and how to go about disconnecting it from the internet while still installing updates for the television manually, should you wish, which is possible in many — but not all — cases.

Do you really need to have your smart TV online?

(Image credit: Shutterstock)

I'd argue that you don't need to have your smart TV online, although that said, answering this question isn't exactly straightforward and there are caveats depending on your personal situation.

Obviously, if you use the TV maker's smart hub for any of your viewing needs, and the apps therein for streaming (or anything else), then clearly, you will need the television to remain online. Although these days, most people use a streaming stick to watch all their content and don't ever go near the smart TV hub, such as the Fire TV Stick (most commonly). It's just a much better way of working. (And yes, I do realize that any such hardware may come with its own privacy-related nuances and issues, but I'm not going to get into all that here – except to say that you'll want to consider Apple TV as an option if privacy is high on your list of priorities for streaming devices).

Assuming your viewing is done via a separate stick or box of some kind, then, the only real reason to keep your TV online is to get updates from the manufacturer. In my case, I have a Sony TV that's now four years old, and at this point, updates have reduced to a trickle – and they're mostly trivial tweaks and the like.

There's nothing I really need, and arguably, firmware updates are as much of a risk as they are a potential benefit at this stage of the TV's life. I like the way my Sony runs now, the picture is great, and everything's good – and who's to say an update might not throw a spanner in the works and break something? These things happen, even if it's something as simple as resetting my TV settings, which isn't fatal, but is annoying (and it has happened before).

Okay, so one thing I won't get that's regarded as vital is security updates and fixes. And I understand why these are thought of as critical, but hey, guess what: I'm taking my TV fully offline, so I won't need them. (There's no greater assurance of security than ditching online connectivity, anyway).

Granted, there are other online features I'll lose too – voice command functionality with the TV, for example, but it's all minor stuff in the great scheme of things, and none of it matters to me personally (I use my streaming stick's voice search, anyway).

If you have an older smart TV, you're likely in a similar boat to me, although if you have a newer model, then maybe your television is still receiving firmware updates which are important, with fixes or new features you actually want.

In that case, you may still want to jump online to download and install those upgrades, but you only need to hop on temporarily to do so (maybe once every few months).

However, there is another way to get updates for your smart TV while keeping it offline permanently. Admittedly, it's a bit of a hassle compared to a seamless update within the TV's interface itself, but it does avoid going online at all, while still ensuring your smart TV is kept fully up-to-date. So, let's look at how to do that — but first, it's worth quickly touching on how to take your TV off the internet in case you're in any doubt.

How to take your TV offline

(Image credit: Future)

If your TV is online and you wish to revoke that internet access, it's a simple matter of turning off the Wi-Fi in the television's settings. (Assuming you're connected via Wi-Fi to your home router, of course — if you have an Ethernet connection, it's just a case of unplugging that cable from the TV).

You'll find the wireless network options somewhere in your TV's settings menu, generally under a category called 'network' or 'internet'. Head here and there'll likely be a slider or some kind of choice to turn off the Wi-Fi, and it should be as easy as flicking that switch. Of course, the method may vary slightly from TV to TV, as ever (consult your instruction manual if you get stuck).

You'll also see your home Wi-Fi network listed under available networks (or similar), and you can generally go into that option and select the choice to 'forget' the network (remove it permanently from the TV's memory). It's probably worth exercising that option as the safest way of fully disconnecting your television (although it does mean that if you want to add the wireless network again in the future, you'll have to re-enter the password).

How to install a firmware update with your smart TV offline by using a USB stick

(Image credit: Future)

The way you install an update with the TV offline is to do so via a USB stick. This means using another device that's online (your PC or laptop) to download the TV firmware update you want, then you copy it onto the USB stick, and plug that into your TV, piping the update through locally from there.

How this works may vary from manufacturer to manufacturer, as you might expect, but it's broadly the same. Follow the general instructions below, but bear in mind that you may have to adapt them slightly based on exactly which firm makes your TV.

1. Find out your exact TV model

First things first: you should note down the exact model name of your TV. You'll find this on the invoice (from when you bought it), or on the back of the TV set itself, or it'll often be in the settings in the TV menu (generally under Settings > System > About, or similar – or find it via the Help button on your TV remote, under system information or the like).

When I say full name, you'll need that to search for the correct firmware and ensure you download the right file. You can't just search for 'Sony Bravia 55-inch TV', you'll need the exact model with the full complement of letters and numbers, such as 'Sony K55XR80PU' which I'll use here as an example.

(Image credit: Sony)

2. Download the latest firmware from your TV manufacturer's website

On your PC, run a Google search (or your preferred search engine) for the model name and firmware, so in our example here, we'll search for 'Sony K55XR80PU firmware'. You should get a link that takes you directly to the support web page where the manufacturer provides the relevant firmware download.

At that page, you may find the model name is truncated — it's the Sony K-55XR80 in this case, as the 'PU' bit at the end is regional model info relating to the UK. (Note that you can search directly for the firmware on the manufacturer's support site, but due to variations in the model names as observed, the site might fail to find it, so it's generally best to try Google first).

When you reach the support page for the relevant TV model, you should see the latest firmware update listed with its release date and notes about what it does. It may be referred to as 'firmware' or a 'software update', and in some cases, it might come with instructions. (Samsung calls its firmware downloads 'upgrade file USB type', for example — catchy, huh? — and LG includes a PDF guide with some downloads).

Click on the file to download it to your PC (and the instructions, too, if present).

(Image credit: Sony)

3. Put the update files on a USB stick

Once downloaded, you need to put the firmware files onto the USB stick, so insert that USB drive into your PC, and copy them across. Exactly what you do here may vary slightly — and if you have instructions from the manufacturer you can, of course, follow these — but let's continue with our Sony example to give you an idea of what's involved.

With the Sony K-55XR80 firmware update, what's downloaded to the computer is a ZIP (compressed archive) containing three files. Extract those three files to a temporary folder on your system drive, then copy them over to the root drive of the USB stick (meaning just copy it straight onto the stick — don't put it into a folder). Note that the USB stick doesn't have to be empty, it can have other files on it (the TV will ignore them and pick up what it needs — although you will need enough room for the firmware update files to fit on the USB drive, naturally).

(Image credit: Future)

4. Insert that USB drive into a free port on your TV

Turn on the TV and plug the stick into an available USB port, and the television should detect the update, and start the installation process. (Sony suggests not having any other USB devices connected, by the way, and also rebooting your TV first, but the latter isn't really necessary — you can just turn it off, then on again, assuming it isn't off in the first place).

Slight variations with different TVs

(Image credit: Future)

Depending on your TV, you may have to proceed a bit differently — as noted, you can follow the instructions provided by your manufacturer on the firmware download page (or the downloaded installation guide, if you get one).

For example, with LG TVs, you need to put the update files in a correctly named folder on the USB stick as detailed in the provided PDF guide (and not the root of the USB stick, as with a Sony TV). Samsung TVs require the files to go in the root of the USB stick — not in a folder — like Sony, although with a Samsung model, the update may not kick off automatically when you plug in the USB drive, and you might need to trigger it manually. (Go to Settings > All Settings > Support > Software Update in the Samsung TV's menu, then select 'Update Now').

But broadly, whatever your TV, the idea is the same: download the update files (or file), put them on the USB stick, then plug the stick into a free USB port on your TV, where the update should be automatically detected and installed. The main differences will likely lie in the number of files you may have to download, and whether or not they need to go in a folder on the USB stick. At any rate, be sure to follow the manufacturer's instructions carefully.

Done and dusted

(Image credit: iStock)

As ever, once a firmware update has begun, don't ever turn off the TV, unplug it (or remove the USB drive), or otherwise interfere with the process, as that runs the risk of seriously messing up your precious television. Sit tight and watch the update run its course, with the TV rebooting itself automatically at some point – and then you're done and dusted.

In many cases, then, there's no need to connect your smart TV to the internet ever, even to get firmware updates. Although don't forget that you'll need to manually keep tabs on when the latest updates emerge, regularly checking the manufacturer's website, as your TV won't flag update availability for you if it isn't online.

There's a final caveat to remember here, namely that some TV manufacturers may not provide updates for download and manual installation with certain models. In that case, you're rather stuck, and indeed Panasonic is notable in this respect, because this TV maker has ditched manual updates entirely for its newer models, with firmware only available via a direct download on the TV. However, even in these scenarios, you can still keep the TV off the internet most of the time, periodically venturing online just to grab the latest firmware (should you want to).

• 31.7% of surveyed employees admit to scrolling on their phones during meetings
• Distraction habits are taking over the workplace, with potentially devastating consequences for long-term employment prospects
• Directors are over 4 times more likely to arrive late for a meeting than an entry-level employee

Scrolling through your phone is now considered preferable to engaging in discussion in meetings, with almost a third (31.7%) of employees admitting to looking at their phone instead of the daily PowerPoint, new research has claimed.

Digital distractions in the workplace are costing employees of all ages opportunities to progress, while Gen Z employees are struggling with time management. The findings of a Careerminds UK survey of 600 UK employees highlight meetings, emails, and notifications delivering distraction from the focused task, with completion or attention to personal tasks while at work by 37.2% of respondents.

Time management challenges are affecting employees across the workplace, with Gen Z particularly singled out as struggling to get organized and engage.

“Career-damaging habits”

The survey found chronic laziness, ignored messages, and phone scrolling in meetings among the bad habits, with 44.2% of respondents admitting to indulging in 3 or more “career-damaging habits” every month.

Meanwhile, the threat of “quiet habits” can potentially have the biggest impact on any chance of progression with your current employer.

If you’re prone to avoidance behavior such as staying silent in meetings (31%), venting about a line manager to a colleague (19.2%), or saying yes to a task you cannot complete (5.7%) then you also need to look at ways to break the habits that are holding you back.

"None of these behaviours is likely to derail a career on its own, but together they influence how reliable, engaged and ready for greater responsibility you appear to the people making decisions about promotions and pay rises," noted Amanda Augustine, a Certified Professional Career Coach (CPCC) and resident careers expert at Careerminds UK.

"The encouraging news is that these aren't fixed personality traits; rather, they're everyday habits that can be identified, addressed and improved upon with consistent effort.”

Gen Z: struggling with time management

Perhaps the most concerning data emerging from the survey, however, involves Gen Z. Careerminds UK found found that over a quarter (26.7%) of employees in the 18-29 age group arrived late to meetings in the previous month, far more than the 3.3% rate in the over 55s group. Additionally, the younger cohort is more likely to “pull a sickie” (26.7% versus 12.2%) for extra time off.

However, there is perhaps an opportunity for directors to set an example and arrive at meetings on time, with 38.0% more likely to arrive late for meetings, as opposed to 9.2% of entry-level employees.

Advice from Careerminds UK includes becoming more organized at work, putting time aside for dealing with messages, being present, engaged, and communicative, and admitting to challenges to deadlines before they become an issue.

• Verizon signs $1 billion dark fiber data center connectivity deal with Google
• The telecoms company plans to use its fiber assets to connect AI data centers across the US
• Fiber network growth is replacing copper lines and activating previously unused dark fiber lines

Verizon has completed a $1 billion deal with Google to provide data center connectivity using pre-existing dark fiber infrastructure. The move appears to be the first of several arrangements to leverage dark fiber and the desire for AI data centers to collaborate on compute tasks.

CEO Dan Schulman highlighted how copper is being ripped out of central offices to replace the outdated cabling with modern fiber to meet AI demand in workplaces. Verizon previously announced its AI Connect initiative, which aims to support AI infrastructure growth, and the Google deal appears to be the first step in that initiative.

Verizon expects its AI Connect deals to grow over the next decade.

Verizon’s renewed momentum

Verizon has made some strong moves in the past few months, completing the $20 billion purchase of Frontier Communications earlier in 2026, giving it an expanded fiber footprint across 31 states (up from 15), as well as Washington, DC.

Meanwhile, the company has also been experimenting with trials to support smaller AI-driven businesses, such as autonomous robotaxi fleets, where Schulman reported (during an earnings call) the company “sold out capability in 24 hours. So we’re seeing a large demand for that as well.”

Focusing on its existing dark fiber infrastructure, some of which was installed in the 1990s and early 2000s, allows Verizon to focus on deals with Google and other AI companies and reduce capital outlays.

Much of the dark fiber has remained largely untapped for years, ending up within Verizon’s portfolio as the result of acquisitions such as the MCI buyout in 2006.

Is a turnaround on the Verizon?

Verizon has undergone a transformation under Schulman, one that could put it in a strong position against T-Mobile and AT&T.

New Street Research’s David Barden observed that Verizon’s recent moves and Q2 results are “adding incremental pressure on T-Mobile and AT&T to defend share rather than take it. It also may suggest that cable's wireless push and cable's own broadband churn is where the next leg of competitive pressure is coming from.”

Beyond the churn of domestic and commercial mobile and broadband, Verizon’s strategy to support the growth of AI data centers seems to be a strong bet.

With more installations being approved and coming online with almost weekly regularity, the $1 billion Google deal would seem to be the first of many, with Verizon in a position to potentially dominate direct fiber links between AI data centers.

Wasn't streaming entertainment much easier when Netflix first pioneered the idea? It had a host of new and classic content to stream on demand, to any device, at any time. It felt like the future, and in many ways it was.

However, the 2026 streaming experience is much more frustrating. Movies and shows are now siloed across a multitude of platforms, run by the likes of Apple, Amazon, HBO, and Disney, as well as Netflix. The cost of keeping up keeps on rising, and even if you sign up to multiple subscriptions, there's no guarantee of finding everything you want.

I had a bit of an epiphany a few weeks ago, when I realized the number of streaming subscriptions I had was into double figures — and I still couldn't find anything I wanted to watch. The dishes the algorithms were serving up weren't particularly appealing, and I was wasting money on services I wasn't using.

With that in mind, I decided to hit cancel on a few of these streaming apps, and go back to Plex: while it does offer a streaming component, it also lets you stream local media across your devices, so you can put together your own Netflix — without necessarily having to pay for another subscription.

How Plex works

Plex runs on a freemium model (Image credit: Plex / Future)

Open the Plex website today, and the service looks a lot like other FAST (free ad-supported streaming television) services, such as Pluto TV or Tubi. You can tune into plenty of shows and movies for free, but if you look closely there's also a My Media section that you can use to build a library from your own files.

Plex can work with video, but also audio and photos. You set up a Windows or macOS computer as a server where all your media lives, and then the software takes care of streaming it to other laptops, desktops, tablets, consoles, and phones. There's a Plex app for just about every device out there, including Android phones and iPhones.

Streaming content around your home is free, and that's enough for me. If you want to watch something remotely while you're away, that's where the subscriptions come into play. They start at $2.99 / £2.99 / AU$4 a month for a single user streaming content over the internet, and go up from there if you need more features (like offline downloads).

Clearly this means you need to have your movies and TV shows in digital form — which is the case with me after years of buying DVDs and Blu-rays. There is some legal uncertainty around ripping these discs, but personally I've got no qualms about creating backups of movies and shows that I've paid good money for, so that I can watch them on my own on more devices more easily.

Getting back into Plex

Sometimes the old shows are the best (Image credit: Plex / Future)

I was a serious Plex user years ago, but haven't opened the app for quite some time: so I was faced with having to find my old media library again, remember my Plex username and password, and get everything set up properly as it was before. Thankfully, my movie and show files were still lurking on my main PC, ready to be used.

Google Password Manager remembered my Plex login details, so it was then a case of downloading the Windows server client and crossing my fingers. On Windows and macOS, the bulk of the app's operations are handled in a browser tab, and I was left waiting for several minutes before I was met with an authentication error. However, after a quick restart, I was back up and running.

(Image credit: Future)

Understandably, Plex hadn't remembered my media library library settings from my last login (which I think was on an entirely different PC), so I had to point it towards the relevant folders on my system again. However, once this was done, the scanning took less time than I expected, and my films and shows soon popped up, ready to be accessed.

There were plenty of old favorites that I haven't watched in years that I was keen to revisit, all free from adverts and subscription fees, and available to any device in any room — you can simply carry on watching where you left off as you jump between devices. Getting back up and running was thankfully very straightforward indeed.

Plex vs the rest

It's like Netflix — but you can customize everything (Image credit: Plex / Future)

I'm happier now with my more Plex-centric setup, but there are pros and cons to it. You need to have your own media, and buying a DVD or Blu-ray can cost as much as a month of Netflix — so it's not always going to save you money, depending on how much new stuff you want to watch. A lot of shows made for streaming won't be available on physical media either, though some are (including Severance and Stranger Things).

What Plex does protect you against is shows or movies suddenly disappearing from digital stores and streaming services. Once you've bought something, you've got it for good. All the big streaming platforms have a rotating library of content that changes month to month, but that's not something you need to worry about with Plex.

Another big advantage is how much customization you get. Whether you want to change the thumbnails used for library titles, or adjust the threshold beyond which a movie stays in your 'continue watching' row, Plex lets you personalize your viewing experience in a host of ways. It's a library that you've actually got control over.

It's fair to say it's not for everyone, and setting Plex up from scratch takes significantly more time and effort than I put in going back to it — you need to do a lot more in the way of media organizing and tagging when you first get started, to get everything just right. However, having mostly abandoned Plex, I'm now glad to have it back amidst the rising prices and changing catalogs that come with the big streaming apps.

KitchenAid KF3: Two-minute review

The KitchenAid KF3 Fully Automatic Espresso Machine is the middle child of the company’s 2026 release of a trio of compact bean-to-cup coffee machines, sitting below the KitchenAid KF4 and above the KF2. Because of its slim build, it’s a great option for smaller kitchens, but it can easily service a larger household thanks to four customizable user profiles and a solid selection of over 15 coffee-based drink recipes.

It benefits from KitchenAid’s IntelliGrind system — also featuring on the company’s larger machines like the KF8 and KF6 — that automatically determines the best grind size depending on the beans you pour into the top-mounted hopper. During my testing, I found it consistently delivered a well-extracted and tasty espresso.

The KF3’s automatic milk system uses a hose that you need to place into your own container (the KF4 uses a similar system but includes a container), letting you make a variety of drinks including lattes and cappuccinos. Despite not claiming to work with non-dairy milks, I found it delivered a good level of foam when using a barista-style oat milk.

KitchenAid has given the KF3 a couple of iced coffee recipes too. As with the KF4, and other machines I’ve tested such as the Philips LatteGo 4400 Series, you need to put some ice cubes in your glass or cup first, and KitchenAid claims that the machine will brew espresso at a lower temperature. However, when checking the temperature of a regular shot at 'medium' temperature and an iced-espresso shot with a food-grade thermometer, both registered at around 40ºC / 104ºF, meaning the iced espresso was still hot enough to melt the ice, resulting in a lukewarm and diluted drink.

The other slight niggle I have with the KF3 is that it goes through water quite quickly as it performs a rinse cycle on startup and shutdown. I can understand the latter process to clean out the internals, and the rinsing of the milk hose to keep everything hygienic, but the start-up rinse cycle seemed unnecessary. Fortunately the rear-mounted water tank is quite large at 1.8L, but if you have a larger household or you drink a lot of coffee each day, you'll be refilling it regularly.

Overall, however, the KitchenAid KF3 is a fantastic mid-range automatic espresso machine that’s well made, brews delicious drinks and is ultimately easy to maintain. In fact, I'd say that it does more than enough to compete with the best coffee makers.

(Image credit: Future / Max Langridge)KitchenAid KF3: Specifications

Name

KitchenAid KF3 Fully Automatic Espresso Machine

Type

Bean-to-cup

Dimensions (H x W x D)

14.2 x 7.7 x 18.5 inches / 361 x 196 x 470mm

Weight

19.8lbs / 9kg

Water reservoir capacity

1.9 quarts / 1.8 liters

Milk frother

Yes (automatic)

Bars of pressure

15

Noise level

72dB grinding, 60dB brewing

User profiles

4

KitchenAid KF3: Price and availability

• Launched in UK and US April 2026, Australia in July 2026
• List price $999.99 / £749 / AU$1,349

The KitchenAid KF3 Fully Automatic Espresso Machine launched first in the UK and US in April 2026, and eventually made its way to Australia in July 2026. It has a list price of $999.99 / £749 / AU$1,349, meaning it’s one of the company’s more affordable machines, while being classified a mid-range option in the grand scheme of things.

Only the lower-spec KF2 is cheaper at $799.99 / £699 / AU$1,099 if you want an automatic machine, while the Semi Automatic Espresso Machine is cheaper still, although that naturally requires a bit more hands-on involvement.

The top-tier model in this latest series, the KF4 ($1,299.99 / £899 / AU$1,599) offers much of the same functionality as the KF3, albeit with a wider selection of recipes, a bigger touch display and ships with a milk carafe.

The similarly specced Philips LatteGo 4400 Series is also worth considering in this price range, with its list price of $799.99 / £599.99 / AU$1,199.

• Value score: 4 / 5

KitchenAid KF3: Design

• Compact size makes it great for smaller spaces
• Milk system is simple to use and clean
• No dishwasher-safe components

At first glance, the KitchenAid KF3 looks very similar to other models in the company’s lineup, from the KF4 and up to the KF8 (there’s currently no KF5). It’s more compact than the KF6-8, but the same size as the KF4 and KF2, at 14.2 x 7.7 x 18.5 inches / 361 x 196 x 470mm (H x W x D), making it easy to slide onto a kitchen counter. And slide it you can, as there are two small wheels on the bottom at the rear, so you can lift from the front and move it forwards and backwards with ease.

(Image credit: Future / Max Langridge)

Looks-wise, it adopts a similar aesthetic as the rest of its siblings. It’s boxy, with rounded corners, and is available in either Porcelain White or Matte Black. To cut manufacturing costs, KitchenAid has ditched the predominantly metal build of the larger models, replacing it with plastic. It still looks and feels very much a premium product though.

The clearest indicator that lets you know this is the KF3 is the small 2.4-inch / 6cm color display. The KF2 doesn’t have one at all, while the KF4’s color screen is larger and touch enabled. It’s a relatively low-resolution screen compared to the likes of the Philips Café Aromis, but is still bright and clear, and the use of color helps to identify the drink you want to make.

(Image credit: Future / Max Langridge)

The KF3's display is flanked by 10 touch buttons: four that provide quick access to user profiles, drinks menu, rinsing cycles and machine settings; two to initiate and cancel brewing; and four to cycle forward and back through menu options, return and select.

The top-mounted hopper is large enough to accommodate 250g of coffee beans and, as with the other compact machines in the series, it features a removable opaque lid with a silicone seal. This means you can’t easily see the amount of leftover beans (there’s a clear audible indication if it doesn’t have any to grind) but, then again, the beans aren’t exposed to light and air, keeping them fresher for longer.

Future / Max LangridgeFuture / Max LangridgeFuture / Max Langridge

Furthering its benefits for smaller kitchens, the lid is removable rather than hinged means it’s easy to fill the hopper if you have the KF3 positioned under a wall cabinet. There’s also a small chute for pre-ground coffee, and a scoop is included in the box.

The 1.8L water tank slides in and out the rear of the machine and has an integrated handle to make the process simple, although I personally prefer the side-mounted tank on the Philips LatteGo 4400 as it makes refilling a little bit easier. However, the KitchenAid’s tank features a hinged lid, so more often than not I would leave it in place and pour water in from a jug.

KitchenAid supplies a water filter with the KF3 that it says is good for around two months of use. It was initially a little fiddly to install, but the included coffee scoop doubles up as a tool that clips onto the filter, giving you the extra length needed to screw it into place.

The drip tray is deep and extends virtually the full depth of the KF3, and has a large spout at the back for easy emptying. Used coffee grounds are deposited into a removable bin in the center that can be tipped out when full — you'll see a notification on the display when it's time to do so.

(Image credit: Future / Max Langridge)

The KF3’s milk system uses a silicone hose that connects to the side of the dispenser located on the front of the machine. You need to insert one end of the hose into a small socket, while the other end drops into a tall glass or bottle. KitchenAid offers a sealed container with a double-ended hose as an optional extra for $59.99 / £39 / AU$59, which is included with the KF4 by default.

The KF3 features a thorough rinsing cycle for the hose to ensure it’s kept clean, but note that none of the removable parts are dishwasher safe.

Lastly, the height of the coffee dispenser can be adjusted to suit a variety of cup sizes, including large mugs and tumbler glasses. I found I needed to use a little bit of force to move it, but this is a minor niggle.

• Design score 4.5 / 5

KitchenAid KF3: Performance

• Well-extracted espresso time after time
• Good, but not great, milk foaming
• ‘Iced’ drinks still hot
• Four customizable user profiles

The best thing about the KitchenAid KF3 Fully Automatic Espresso Machine is that you can confidently rely on it to deliver an excellent espresso with every use. The IntelliGrind system automatically determines the best grind size depending on your chosen beans to ensure it brews a tasty shot with good crema. I used medium-roast and dark-roast beans during my testing period and I was more than satisfied with the results in each case.

The fact that you don’t have to worry about grind size makes this a fantastic option for coffee novices who aren’t sure how to get the best results. If you're not entirely satisfied, then you'll find a lever hidden behind the side compartment (which provides access to the brewing unit) that you can use to adjust grind size to a finer or coarser level. I ultimately left it at the default setting in the middle.

That being said, the KF3 does give you the option to adjust the strength and body of the espresso. Strength is denoted on a scale of one to three, with the difference being the dose of coffee that’s ground into the brewing head — 7g being the lightest strength and 14g being the strongest.

Future / Max LangridgeFuture / Max LangridgeFuture / Max LangridgeFuture / Max LangridgeFuture / Max Langridge

You can also select light, medium or strong body, which relates to the rate at which water flows during extraction. A strong-bodied coffee, for example, takes the longest, as the water flows through slowly to extract the most amount of flavor.

You’re also able to adjust the volume of coffee delivered for each drink and the water temperature.

Auto Milk is KitchenAid's milk-foaming system and it works well, although I’m of the opinion that a steam wand will always produce superior results. I was, however, pleased to find that it worked well with plant-based milks, despite not having a dedicated option. Coffee machines that cater specifically to plant-based options, such as the KitchenAid KF8, will heat it to a lower temperature compared to dairy for optimal results.

When I made a cafe latte using a barista-style oat milk, I found the KF3 produced a good level of foam with a silky texture, and at a drinkable temperature. I achieved similarly good results with full-fat dairy.

(Image credit: Future / Max Langridge)

There are four user profiles on the KF3 for you and your household to store their own drink preferences. While the KF4 lets you name them, they’re fixed at User Profile 1, 2, 3 and 4 here.

KitchenAid understands that iced drinks are popular, even at home, and has given the KF3 dedicated presets for cold coffees. In theory, the shot the machine dispenses is brewed at a lower temperature, although you do still need to put ice in your cup or glass, but that didn't seem to be the case in reality.

I used a thermometer to measure the temperature of both a regular espresso shot and an iced espresso shot and found them to be similar. The regular shot was around 50ºC when brewed at a medium temperature, while the iced shot was around 45ºC. I conducted this test twice, with the same results both times.

As such, the iced espresso shot was still too hot and melted the cubes in my cup relatively quickly, resulting in a diluted drink. If you like your cold coffees, you'd be better off considering other machines like the De’Longhi Dedica Duo and the Jura J10 that offer proper cold-extracted espresso.

The KF3, like other KitchenAid espresso machines, is QuietMark-certified, indicating it should be whisper-quiet in use. That’s something I can certainly attest to, as I recorded around 70dB while grinding and 60dB when brewing, using the decibelX app on my iPhone and standing next to the machine in a relatively quiet space. That puts it on par with the KF4, although we found the flagship KF8 to be quieter still with an average of 44dB during the entire coffee-making process.

Future / Max LangridgeFuture / Max Langridge

Keeping the KitchenAid KF3 clean is incredibly simple. Not only does it automatically complete a rinse cycle on startup and shutdown (which, as I mentioned does mean the water tank can empty relatively quickly), but it will also prompt you when it’s time to empty the ground container and drip tray. It will also ask you to rinse the milk system after every use. You can skip this process at first, but when you turn the machine off — or it automatically shuts down after a predetermined amount of time — it won’t do so until the hose has been flushed.

There are further and more thorough cleaning procedures within the settings menu for washing the brewing unit with special cleaners, and a couple of tablets are included in the box. You will need to buy descaler and a milk system cleaner separately.

There’s also an option to evaporate all the water from the system entirely, which my colleague Cat Ellis has previously expressed as being a feature she wishes all automatic espresso machines had. This is particularly useful if you know you’re not going to be using the machine for an extended period of time and keep it hygienically dry for the duration.

Future / Max LangridgeFuture / Max LangridgeFuture / Max Langridge

• Performance score: 4 / 5

Should you buy the KitchenAid KF3?KitchenAid KF3 score card

Attribute

Notes

Score

Value

Well-priced considering the features and functionality.

4/5

Design

An attractive design that’s compact enough to suit all kitchens.

4.5/5

Performance

Excellent performance for hot coffee-based drinks, and milk foaming is good. Iced options aren’t quite up to scratch, however.

4/5

Buy it if...

You have a smaller kitchen

The KitchenAid KF3 is compact enough that it should fit into most homes, especially those that are short on space.

You want fuss-free coffee

The KF3 does virtually all of the work for you. All you need to do is select your preferred drink and it will be delivered perfectly each time.

You want value for money

The KitchenAid KF3 is well priced considering its features and the fact it’s from a premium, well-known brand.

Don't buy it if...

You want to really fine tune your coffee

The KF3 has options for adjusting various aspects of a coffee, but if you want to get really hands on, then you’ll need to look elsewhere.

You want authentic cold brew

The KitchenAid KF3’s iced coffee options aren’t as cold as they should be, with brewed espresso being hot enough to quickly melt ice.

KitchenAid KF3: Also consider

If you're not sure whether the KitchenAid KF3 is the right espresso machine for you, here are three other options to keep in mind.

Philips Cafe Aromis

This machine is more expensive than the KF3, but the investment is worth it. It brews delicious espresso, has a more legible screen, can brew proper cold-extracted coffee and foam cold milk, and has a genuinely useful app. It’s not available in Australia, however.

Read our full Philips Cafe Aromis review

Philips LatteGo 4400 Series

I’ve mentioned this Philips machine several times in this review for good reason. It performs similarly to the KF4 and is equally compact. It too falls short where iced coffee is concerned, and there are only two user profiles, but it can often be found at a cheaper price.

Read my full Philips LatteGo 4400 Series review

Ninja Luxe Café

This bean-to-cup espresso machine can not only make hot coffee drinks, but it can even do drip filter coffee and cold brew. It’s super easy to master and is regularly discounted.

Read our full Ninja Luxe Cafe review

KitchenAid KF3: How I tested

I used the KitchenAid KF3 for two weeks, and having already spent time with the KF4, I was well versed with what to expect from the slightly lesser-specced machine. I prepared a wide range of drinks with and without milk, and used two different styles of coffee beans to test the IntelliGrind feature on the KF3.

I used a barista-style oat milk and full-fat dairy milk to test the automatic milk-foaming system, and ran the machine’s recommended cleaning cycles.

Read more about how we test

First reviewed July 2026

• Google Threat Intelligence Group is replacing its inherited Mandiant and TAG identifiers with two-word cryptonyms, starting with several dozen of its most-tracked groups
• The second word encodes attribution or motive, with CASTLE for China, ION for Iran, NEPTUNE for North Korea, RELIC for Russia, and COMET for criminal crews not visibly tied to a particular country
• The scheme standardizes naming inside Google but adds another convention to an industry that agreed on a shared alias mapping only last year

The Russian military intelligence crew that most of the security industry knows as Sandworm has picked up another name - it is Sandworm Relic, at least when Google is doing the talking.

Google Threat Intelligence Group has announced plans to retire the tangle of identifiers it inherited from two separate teams and replacing them with two-word cryptonyms, starting with several dozen of the groups it tracks most closely and continuing on a rolling basis.

Google has recently argued against its old approach of using sequential identifiers like APT1, on the grounds that a number tells a defender nothing about who they are dealing with. It has begun replacing them with a schema it says is more intuitive and makes it easier to determine where an attack comes from and what motivates it.

Rationalizing Google's need to change an already-established order

The mechanics are simple enough. Every tracked actor gets a pair of words. The first is meant to be distinctive and memorable, and where the security community has already settled on a moniker, Google says it will keep it. Where no such term exists, the word is generated at random to remove bias, then checked by analysts before it goes into use.

The second word does the categorizing, sorting clusters by motivation, attribution or activity type. The sample table Google published maps CASTLE to groups tied to the People's Republic of China, ION to Iran, NEPTUNE to North Korea, RELIC to Russia and COMET to financially motivated criminals.

The approach, as CyberScoop points out, closely echoes CrowdStrike's long-running practice of pairing a unique term with an animal keyed to country or motive: PANDA for China, BEAR for Russia, SPIDER for criminals, JACKAL for hacktivists. Google has simply swapped the animals for words like CASTLE and NEPTUNE.

The move is the latest step after Google announced its $5.4 billion acquisition of Mandiant in 2022, which it eventually combined with its in-house Threat Analysis Group to form GTIG.

The merger brought together two tracking systems that had evolved independently for years, meaning the same activity could appear under two different Google labels depending on which team wrote the report.

For now, Russia-linked Sandworm Relic is the only new name to have surfaced publicly, and Google is hardly the first to attempt this.

Microsoft has settled on weather, and countries such as China have publicly disputed the attributions sitting behind those labels. Google's move to "streamline" threat names could still make things simpler if it catches on with the rest of the world.

Alternatively, it could just add to the confusion in an industry where no standards are yet completely agreed upon. Google and Mandiant signed on to a Microsoft and CrowdStrike alias-mapping effort in June 2025, and The Register reported that sources at the time indicated both were keen to adopt the Microsoft-led scheme. Last week's announcement makes no mention of it. However good Google's intentions, defenders are still being handed one more system to learn.

Looking for a different day?

A new Quordle puzzle appears at midnight each day for your time zone – which means that some people are always playing 'today's game' while others are playing 'yesterday's'. If you're looking for Wednesday's puzzle instead then click here: Quordle hints and answers for Wednesday, July 29 (game #1647).

Quordle was one of the original Wordle alternatives and is still going strong now more than 1,500 games later. It offers a genuine challenge, though, so read on if you need some Quordle hints today — or scroll down further for the answers.

Enjoy playing word games? You can also check out my NYT Connections today and NYT Strands today pages for hints and answers for those puzzles, while Marc's Wordle today column covers the original viral word game.

SPOILER WARNING: Information about Quordle today is below, so don't read on if you don't want to know the answers.

Quordle today (game #1648) — hint #1 — VowelsHow many different vowels are in Quordle today?

• The number of different vowels in Quordle today is 5*.

* Note that by vowel we mean the five standard vowels (A, E, I, O, U), not Y (which is sometimes counted as a vowel too).

Quordle today (game #1648) — hint #2 — repeated lettersDo any of today's Quordle answers contain repeated letters?

• The number of Quordle answers containing a repeated letter today is 0.

Quordle today (game #1648) — hint #3 — uncommon lettersDo the letters Q, Z, X or J appear in Quordle today?

• No. None of Q, Z, X or J appear among today's Quordle answers.

Quordle today (game #1648) — hint #4 — starting letters (1)Do any of today's Quordle puzzles start with the same letter?

• The number of today's Quordle answers starting with the same letter is 0.

If you just want to know the answers at this stage, simply scroll down. If you're not ready yet then here's one more clue to make things a lot easier:

Quordle today (game #1648) — hint #5 — starting letters (2)What letters do today's Quordle answers start with?

• M

• I

• C

• L

Right, the answers are below, so DO NOT SCROLL ANY FURTHER IF YOU DON'T WANT TO SEE THEM.

Quordle today (game #1648) — the answers

(Image credit: Merriam-Webster)

The answers to today's Quordle, game #1648, are…

• MODAL
• IDLER
• CHUMP
• LUMPY

After a long run of easy games I am now on back to back days where I came very close to losing.

Today, I had to take the game very slowly in order to get three words in three guesses and fortunately it paid off with the letter M in MODAL unlocking the final two words.

Daily Sequence today (game #1648) — the answers

(Image credit: Merriam-Webster)

The answers to today's Quordle Daily Sequence, game #1648, are…

• KAYAK
• NERDY
• STINK
• LOFTY

Quordle answers: The past 20

• Quordle #1647, Wednesday, 29 July: GAWKY, ALLOY, AUDIT, LATCH
• Quordle #1646, Tuesday, 28 July: SMITE, ROACH, RUDDY, GLOBE
• Quordle #1645, Monday, 27 July: TAFFY, FIGHT, GUILD, WAGER
• Quordle #1644, Sunday, 26 July: STOMP, LIMIT, FUNKY, STEAD
• Quordle #1643, Saturday, 25 July: SALON, SHEEN, BURST, GOURD
• Quordle #1642, Friday, 24 July: DOLLY, EDIFY, LAGER, PRANK
• Quordle #1641, Thursday, 23 July: LADEN, EVICT, WOVEN, SHIRE
• Quordle #1640, Wednesday, 22 July: COYLY, SINGE, AWASH, AWOKE
• Quordle #1639, Tuesday, 21 July: TRUSS, AXIAL, SWINE, THING
• Quordle #1638, Monday, 20 July: ICING, SLICK, GAILY, RISEN
• Quordle #1637, Sunday, 19 July: SPURT, ACRID, THRUM, BLEEP
• Quordle #1636, Saturday, 18 July: KNAVE, TIGHT, BLEAT, CHAOS
• Quordle #1635, Friday, 17 July: CUMIN, PALER, GRASS, INBOX
• Quordle #1634, Thursday, 16 July: IGLOO, PLAIT, YEAST, AROMA
• Quordle #1633, Wednesday, 15 July: PROXY, BRICK, BROTH, SURGE
• Quordle #1632, Tuesday, 14 July: EBONY, AVOID, RODEO, CUTIE
• Quordle #1631, Monday, 13 July: VOICE, BISON, BURNT, BUILT
• Quordle #1630, Sunday, 12 July: STAIN, BINGO, LARVA, DICEY
• Quordle #1629, Saturday, 11 July: WORTH, PRONG, DINGO, DRUID
• Quordle #1628, Friday, 10 July: GREET, STEAK, DUSKY, HAUTE

Looking for a different day?

A new NYT Connections puzzle appears at midnight each day for your time zone – which means that some people are always playing 'today's game' while others are playing 'yesterday's'. If you're looking for Wednesday's puzzle instead then click here: NYT Connections hints and answers for Wednesday, July 29 (game #1144).

Good morning! Let's play Connections, the NYT's clever word game that challenges you to group answers in various categories. It can be tough, so read on if you need Connections hints.

What should you do once you've finished? Why, play some more word games of course. I've also got daily Strands hints and answers and Quordle hints and answers articles if you need help for those too, while Marc's Wordle today page covers the original viral word game.

SPOILER WARNING: Information about NYT Connections today is below, so don't read on if you don't want to know the answers.

NYT Connections today (game #1145) - today's words

(Image credit: New York Times)

Today's NYT Connections words are…

• JUGGLING
• CARNIVAL
• DOT
• FAIR
• BINGO
• RIGHT
• POOL
• NOSE
• MONEY
• GOOD
• BEER PONG
• CELEBRITY
• VIKING
• MARK
• PRINCESS
• JUST

NYT Connections today (game #1145) - hint #1 - group hints

What are some clues for today's NYT Connections groups?

• YELLOW: Doing the correct thing
• GREEN: Many spherical objects are involved
• BLUE: Big ship fleets
• PURPLE: Expressions meaning exact

Need more clues?

We're firmly in spoiler territory now, but read on if you want to know what the four theme answers are for today's NYT Connections puzzles…

NYT Connections today (game #1145) - hint #2 - group answers

What are the answers for today's NYT Connections groups?

• YELLOW: VIRTUOUS
• GREEN: ACTIVITIES WITH MULTIPLE BALLS
• BLUE: CRUISE LINES
• PURPLE: ON THE __, TO MEAN "PRECISE"

Right, the answers are below, so DO NOT SCROLL ANY FURTHER IF YOU DON'T WANT TO SEE THEM.

NYT Connections today (game #1145) - the answers

(Image credit: New York Times)

The answers to today's Connections, game #1145, are…

• YELLOW: VIRTUOUS: FAIR, GOOD, JUST, RIGHT
• GREEN: ACTIVITIES WITH MULTIPLE BALLS: BEER PONG, BINGO, JUGGLING, POOL
• BLUE: CRUISE LINES: CARNIVAL, CELEBRITY, PRINCESS, VIKING
• PURPLE: ON THE __, TO MEAN "PRECISE": DOT, MARK, MONEY, NOSE

• My rating: Hard
• My score: 1 mistake

Apart from CRUISE LINES, which I saw immediately, this was a game where I sort of knew what the groups were about, but also sort of didn’t.

My mistake came in collecting VIRTUOUS and thinking that this was all about alignment and making something measure up correctly — so I had RIGHT, JUST, GOOD, and NOSE, as in “on the NOSE”, which I never considered could be a group.

Then I collected the four ACTIVITIES WITH MULTIPLE BALLS, but thought they were something about games that happen at parties; not that I have ever been to a party where a game of BINGO broke out.

Yesterday's NYT Connections answers (Wednesday, July 29, 2026, game #1144)

• YELLOW: FASTENERS: NAIL, RIVET, SCREW, STAPLE
• GREEN: NONDESCRIPT: BASIC, MID, PLAIN, VANILLA
• BLUE: UNITS OF WISDOM: GEM, NUGGET, PEARL, WORD
• PURPLE: ____BOARDS IN A CLASSROOM: BLACK, CHALK, CORK, WHITE

What is NYT Connections?

NYT Connections is one of several increasingly popular word games made by the New York Times. It challenges you to find groups of four items that share something in common, and each group has a different difficulty level: green is easy, yellow a little harder, blue often quite tough and purple usually very difficult.

On the plus side, you don't technically need to solve the final one, as you'll be able to answer that one by a process of elimination. What's more, you can make up to four mistakes, which gives you a little bit of breathing room.

It's a little more involved than something like Wordle, however, and there are plenty of opportunities for the game to trip you up with tricks. For instance, watch out for homophones and other word games that could disguise the answers.

It's playable for free via the NYT Games site on desktop or mobile.

Looking for a different day?

A new NYT Strands puzzle appears at midnight each day for your time zone – which means that some people are always playing 'today's game' while others are playing 'yesterday's'. If you're looking for Wednesday's puzzle instead then click here: NYT Strands hints and answers for Wednesday, July 29 (game #878).

Strands is the NYT's latest word game after the likes of Wordle, Spelling Bee and Connections – and it's great fun. It can be difficult, though, so read on for my Strands hints.

Want more word-based fun? Then check out my NYT Connections today and Quordle today pages for hints and answers for those games, and Marc's Wordle today page for the original viral word game.

SPOILER WARNING: Information about NYT Strands today is below, so don't read on if you don't want to know the answers.

NYT Strands today (game #879) - hint #1 - today's themeWhat is the theme of today's NYT Strands?

• Today's NYT Strands theme is… Trade names

NYT Strands today (game #879) - hint #2 - clue words

Play any of these words to unlock the in-game hints system.

• WART
• RAVE
• MAST
• STOP
• TROOPER
• PASTE

NYT Strands today (game #879) - hint #3 - spangram lettersHow many letters are in today's spangram?

• Spangram has 8 letters

NYT Strands today (game #879) - hint #4 - spangram positionWhat are two sides of the board that today's spangram touches?

• First side: left, 1st row

• Last side: right, 1st row

Right, the answers are below, so DO NOT SCROLL ANY FURTHER IF YOU DON'T WANT TO SEE THEM.

NYT Strands today (game #879) - the answers

(Image credit: New York Times)

The answers to today's Strands, game #879, are…

• SMITH
• MASON
• JOINER
• TANNER
• COOPER
• WEAVER
• SPANGRAM: ARTISANS

• My rating: Hard
• My score: 1 hint

As I was working around the board collecting “trade names” I could not help but wonder how many of today’s trades would be considered the work of ARTISANS in the future — programmer, writer, barista?

Many in the search are jobs that are now quite niche, yet we only need think of how many people are named SMITH or COOPER to realize how commonplace they once were.

Not so commonplace, however, to prevent me from needing a hint, although in my case it was laziness that prompted me to take the shortcut, thus demonstrating my inevitable replacement by a far more capable AI version.

Yesterday's NYT Strands answers (Wednesday, July 29, game #878)

• DOLL
• PUPPET
• DUMMY
• MANNEQUIN
• FIGURINE
• STATUE
• SPANGRAM: FABRICATED

What is NYT Strands?

Strands is the NYT's not-so-new-any-more word game, following Wordle and Connections. It's now a fully fledged member of the NYT's games stable that has been running for a year and which can be played on the NYT Games site on desktop or mobile.

I've got a full guide to how to play NYT Strands, complete with tips for solving it, so check that out if you're struggling to beat it each day.

Dolby Atmos gets plaudits as the more popular immersive 3D sound format, but a lot of its love from home theater enthusiasts isn't about the spatial audio, but is more about the lossless audio quality you get on 4K Blu-ray. It's not the only game in town for this, however: there's also DTS-HD Master Audio (MA).

I’ve been testing new 4K Blu-rays as part of the Blu-ray Bounty, my monthly feature where I review the best new 4K releases for sound and visual quality, and tons of them use DTS-HD MA — especially older titles.

While DTS isn’t supported as widely in hardware as Dolby Atmos (new-release LG and Samsung TVs don't support DTS, for example), it’s an excellent sound format that can still deliver an immersive surround sound experience, especially in 5.1 surround systems.

While DTS-HD MA may not utilize height channels like Dolby Atmos does, there are a few 4K Blu-rays I’ve tested whose DTS-HD MA soundtracks sound so good, they had me asking who needs Dolby Atmos height effects anyway.

Below, I’ve picked seven of my favorite 4K discs that feature brilliant DTS soundtracks — most are 5.1 surround sound, but one is actually stereo (as the creator intended).

What do you think of Dolby Atmos vs DTS? Any other DTS 4K discs you think people should check out? Be sure to let us know in the comments below!

Chungking Express

(Image credit: Criterion / Future)

Chungking Express follows the separate stories of two policemen in Hong Kong, both of whom are going through breakups and meet new strangers.

Where the DTS-HD 5.1 MA soundtrack shines here is capturing the hustle and bustle of Hong Kong. During one scene where Ah Wu (Cop 223) enters a night market, the sound of raised voices, goods being exchanged and the general chaos of a busy market sounds realistic and detailed.

The surround channels are used to full effect and sound is accurately mapped to them. The movement of sound had me double-checking the room, the sounds of the market are so convincing and tactile.

A later scene where Cop 663 visits a restaurant, the conversation of the patrons, clinking glasses and cutlery being used are given ample room to breathe, and the sound placement is precise. Again, the scene had that immersive feel that I’d found during the aforementioned night market scene. Throughout, the jazzy score is well balanced with other elements in the mix.

Tombstone

(Image credit: Disney / Future )

Tombstone follows the story of Wyatt Earp (Kurt Russell), a retired lawman who moves to the titular town with his brothers Virgil (Sam Elliott) and Morgan (Bill Paxton), and along with Doc Holliday (Val Kilmer) they must defend the town from a group of outlaws.

As you’d expect from a Western, there’s plenty of gunfights that demonstrate excellent surround sound and dynamic range. The DTS-HD 5.1 MA soundtrack here accurately maps ricocheting bullets to rear channels, while also following their trajectory. There’s good impact from said bullets too, showing some nice power from the front channels.

Elsewhere, other effects such as the clinking of spurs have a bright, clear sound and again sound realistic, with a clear connection between the sound and the action. Whenever horses gallop, there’s some meaty bass that delivers a solid rumble. The subwoofer of the system I use delivered plenty of oomph that even made our testing lab shake. Crucially though, despite bass volume, it’s well controlled and balanced within the mix.

Dunkirk

(Image credit: Warner Bros. / Future )

Dunkirk, directed by Christopher Nolan, follows the events of the Dunkirk evacuation in WWII, told from three different perspectives of people in the land, sea and air. It stars an ensemble cast that includes Kenneth Branagh, Tom Hardy and Cillian Murphy.

Christopher Nolan notably never uses Dolby Atmos with his movies, and Dunkirk is no different. While any Nolan movie could make this list (and this isn’t the only one), Dunkirk is easily one of the most impressive.

In the opening scenes, as the British soldiers attempt to outrun the gunfire, the mapping and directionality of the bullets was pinpoint accurate, coming from behind my head and ramping up the anxiety. These bullets also had plenty of impact and punch, delivering some serious power with every hit.

This is another DTS mix that despite a lack of height channels, delivers enough immersion that it feels like there’s height. Anytime a plane flies overhead, there’s absolutely perceived height, and the drone of the plane's engines has a clear sense of direction. Throughout the movie, bass levels are powerful but well controlled and dynamic, really giving a subwoofer a workout.

Interstellar

(Image credit: Warner Bros. / Future )

Interstellar is the story of Coop (Matthew McConaughey), a NASA pilot who joins an expedition to find a new home for humans, as Earth succumbs to famine and crisis. The movie also stars Anne Hathaway, Jessica Chastain and Michael Caine among its cast list.

Christopher Nolan’s second movie on the list, Interstellar delivers an impressive showcase for DTS-HD 5.1 MA. As the Endurance navigates the Gargantua wormhole, bass levels are strong, but there’s an added (intentional) sense of direction to the low frequencies as well, as the sound moves from the front to the rear speakers to create a fully immersive and engaging sense of reality bending around you. The roar of the ship’s engines delivers a seriously powerful rumble too, showing what your subwoofer can do.

There’s some fantastic detail within the sound mix too. During Coop’s daring docking sequence with the out-of-control Endurance, the sound of debris crunching into the ship and the directionality of the spinning ships are all intricate, audible and precise. There’s an excellent balance between every element, even with the powerful, organ-led score over the top of it — this is a really tough scene for speakers to drive, and is a great showcase for why Blu-ray is superior to streaming: it sounds so much weaker from any streaming source, but is brilliantly overwhelming here.

As Coop encouncters the black hole, the rattling sound of the dust again scrapes along the outside of the ship convincingly and sharply, really putting me inside the Ranger ship myself.

Minority Report

(Image credit: 20th Century Studios / Future )

Minority Report, loosely based on Philip K Dick’s novella The Minority Report, stars Tom Cruise as John Anderton, the chief of the Precrime unit, which uses clairvoyant people to predict homicides before they happen. When the clairvoyant ‘precogs’ predict that Anderton will commit a homicide, he must go on the run.

Despite the lack of height channels in the DTS-HD 5.1 MA soundtrack featured on the Minority Report 4K Blu-ray, there are plenty of scenes where a sense of height is created. During the jetpack fight scene, the movement of sound and the spatial elements within the scene are enough to create the feeling of height to the mix.

The same is true in another scene where John escapes along a magnetic car freeway. Cars over John’s head, as he scales up the automated lanes of traffic, sound like they’re coming overhead, even with the missing height channels in the mix.

The detail in this disc’s soundtrack is just excellent. Other elements such as punches during fight scenes deliver solid impact and heft, with some meaty bass as well.

Fight Club

(Image credit: Future / 20th Century Studios)

Fight Club is the story of an unnamed narrator (Edward Norton), who's an insurance agent who meets a mysterious soap salesman named Tyler Durden (Brad Pitt) and starts an underground fight club for disillusioned people.

As you’d hope from a movie as gritty as this, there’s plenty to like about the 4K disc’s DTS-HD 5.1 MA soundtrack. During fight scenes, punches and collisions have real impact, feeling every bit as gruelling as the scenes themselves. More visceral sounds, such as the bag of fat splitting open, are gruesome and realistic, sounding worryingly detailed. The narrator’s speech is crystal clear throughout most of the movie too, balancing well with the score and other effects.

Again, this is another mix with a real immersive feel in some scenes, delivering perceived height effects. During the opening, as the camera drops down through the building where the narrator is held at gunpoint, to the parking garage below, the sound of the breeze accurately follows the trajectory of the camera, creating that sense of height despite the lack of height channels.

Blow Out

(Image credit: Criterion Collection / Future )

Blow Out follows Jack Terry (John Travolta), a sound technician who is embroiled in a murder/assassination plot when he inadvertently captures evidence of the assassination while recording audio for a low-budget slasher film he’s involved in.

What makes this disc’s soundtrack so interesting is that rather than DTS-HD 5.1 MA surround, which the other entries in this list have been, this uses a DTS-HD 2.0 surround mix, preserving the original presentation, but in the best-quality mix we can deliver today.

While stereo may sound limited, some excellent sound design means the movie absolutely feels immersive. This is best demonstrated during a scene where Jack records audio in the park near the opening of the movie.

As he aims his microphone to capture audio, the sound of the wind and distant traffic fills the space with subtlety. When louder audio comes in, such as the hooting of an owl, the other effects don’t go away. As the car swerves off the bridge, the sound of the screeching tyres moves from side to side, again utilizing the surround channels well. There’s still some good impact as the car crashes through the fence into the river, too.

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• Hidden AI debts are attracting fresh scrutiny across America's biggest technology companies
• Massive data centre spending is testing investor confidence like never before
• Meta reportedly carries the largest off-balance-sheet obligations among the five companies

An investigation by Nikkei Asia has claimed five of America's largest tech companies are reportedly concealing huge debts outside their official financial statements.

Alphabet, Microsoft, Amazon, Meta, and Oracle together account for roughly $1.65 trillion in liabilities missing from their public balance sheets.

That figure exceeds the $1.35 trillion these firms officially disclosed last quarter, with Meta alone holding roughly $420 billion off-balance-sheet.

Echoes of Enron

Analysts have begun drawing direct parallels to Enron, the energy trading company whose 2001 collapse remains a cautionary tale in corporate finance.

Like Enron once did, these tech giants rely on special purpose vehicles, essentially legally separate subsidiaries, to keep debt off their books.

Such arrangements can make a company's financial reporting appear far healthier than the underlying reality actually supports at any given moment.

This accounting structure remains legal when applied correctly, although critics argue it can complicate efforts by investors to measure overall financial exposure accurately.

“The accounting treatment itself is in fashion,” technical accounting consultant Tom Selling told Bloomberg.

“But what if one of these companies was a house of cards and was propping itself up with this accounting treatment? To me, that’s the risk.”

The warning has encouraged renewed scrutiny of corporate reporting practices across the technology sector, particularly among the companies named in the investigation.

This scrutiny comes as firms continue spending heavily to expand the computing capacity required for increasingly sophisticated artificial intelligence systems.

Mounting financial pressure

To remain competitive in the AI race, these companies are committing enormous sums toward massive, long-term data center construction projects.

The scale of planned data center spending across the entire industry has reached levels rarely seen in corporate history.

Whether these massive infrastructure bets eventually pay off financially remains genuinely uncertain, given how quickly the technology and market keep shifting.

Nikkei Asia notes many of these firms are also issuing new shares to raise additional funds - but issuing new equity in this manner risks diluting existing shareholders and could gradually erode investor confidence over the coming months.

Such dilution could also leave these companies even more exposed should the broader AI bubble eventually deflate or burst suddenly.

Investor unease could deepen further if the industry fails to generate enough real demand to justify this data center spending spree.

Notably, four of the five companies named in the investigation are scheduled to report second quarter earnings within the coming weeks.

Given how much rides on these coming disclosures, markets and analysts alike will be watching each earnings report closely.

Whether these tech giants ultimately resemble Enron or simply pursue an aggressive yet financially sound growth strategy remains genuinely unclear for now.

While Apple TV first showed that the iPhone 17 Pro and iPhone 17 Pro Max could handle the demands of a live professional sports broadcast during Friday Night Baseball, the company has since expanded their role into Major League Soccer, using the smartphones to capture angles traditional broadcast cameras simply can't.

Nearly a year after Apple first put iPhone 17 Pro Max units into a live sports broadcast workflow, the cameras are back for 2026 MLS All-Star Week in Charlotte, North Carolina. During the July 28 Skills Challenge and the July 29 MLS All-Star Game, iPhone 17 Pro Max can be mounted behind goals, attached to Magic Arms — articulated mounts commonly used in film and broadcast production — and carried on Ronin gimbals by roaming camera operators. If a penalty kick happens, one could even end up just feet behind the player taking the shot, delivering an even more immersive perspective.

I've been on the ground in Charlotte this week and caught up once again with Royce Dickerson, Executive Producer, Live Sports on Apple TV, to see how the company's approach has evolved over the past year. For Dickerson, the mission is no longer proving the iPhone belongs in a live broadcast — it's figuring out what broadcasters can do with it that they couldn't before.

"We’re always looking for ways to innovate and bring fans closer to the action," Dickerson told me. "How do we continue to be creative with the spaces that we have? Where can we stick iPhones that we haven't thought about before?... We're always striving for... what is that perfect shot? I don't think we've found it yet."

That shift in mindset is perhaps the biggest takeaway one year later. Apple is no longer asking whether the iPhone can work as a broadcast camera — it's asking how many more it can deploy and where they can go next.

'Just like another camera'

(Image credit: Apple)

A year in, nobody on Dickerson's crew treats the iPhone as a novelty act anymore. He pointed back to that first Friday Night Baseball broadcast, when veteran director John Moore ended up cutting to the iPhone shot more often than he expected once he saw the picture quality for himself. Camera operators reached the same place, Dickerson told me that once they're familiar with the iPhone, "it's just like another camera to them."

That comfort is why Apple is running the setup weekly across both MLS and Friday Night Baseball now, rather than treating it as a special event. "I don't think we'd be doing it week-over-week in MLS right now and in Friday Night Baseball if everybody wasn't 100% comfortable with the camera," he said.

The hardware has diversified slightly, too — alongside the now-recognizable Cosmic Orange units, Apple has mixed in some silver iPhone 17 Pro Max cameras as well.

From four iPhones to 15 — and eventually 30?

Ask Dickerson what he took away from that first Fenway broadcast and applied directly to MLS, and his answer is immediate: they needed more iPhones.

That first game ran four units total — one on the Pesky Foul Pole, one tucked into the Green Monster, one on a Ronin gimbal, and one in the dugout. Seeing how unobtrusively that small footprint could be worked into a stadium convinced him the ceiling was much higher than four.

"We need more of them," he told me. "The small-scale size of that just showed me we can put iPhones anywhere. We need to be able to say, like, let's put 20 — what can we do that's crazy in a stadium that just provides full 360 coverage inside of a venue?"

That thinking has already become reality. For a dedicated MLS match shot almost entirely on iPhone, Apple deployed 15 iPhone 17 Pro Max cameras throughout the stadium — and Dickerson doesn't see that as a ceiling.

"I see a world where we have 20 iPhones. I see a world where we have like 30," he said. "With the confidence that everybody has in them now, the envelope's going to start getting pushed a little bit further out."

The workflow has caught up with that ambition. What used to take a full day of rigging and connectivity checks is now, in Dickerson's words, roughly a tenth of the time it took a year ago — purely a result of doing it week after week and building familiarity with the process.

Crews are still using Beastgrip rigs for mounting, but the iPad-based control setup I saw a year ago is gone: camera input and shading are now integrated directly into the truck's standard broadcast system, no separate tablet required.

Geometry is a key difference between capturing MLB and MLS

(Image credit: Jacob Krol/Future)

The biggest difference between MLB and MLS comes down to something surprisingly simple: geometry.

A pitch is the same size in Charlotte as it is in LA, Miami, or New York, and in many soccer stadiums, the stands run right up to the touchline — meaning a Ronin-mounted iPhone can get shockingly close to the run of play.

Baseball doesn't offer that flexibility. The foul lines are a hard boundary, and once you cross onto the field of play, that's it — no matter which park you're in, and no matter how the dimensions shift from stadium to stadium. Soccer's more consistent footprint, paired with sideline access, is letting Apple push cameras nearer to the action than it could at a ballpark.

That proximity has led to placements you wouldn't get near a diamond: a Ronin at the touchline for tight shots, an iPhone on the team benches (Dickerson mentioned catching LA Galaxy head coach Greg Vanney's face as he made notes on an iPad during a match), cameras tucked into the goal net, in the tunnel, and mounted on field-level advertising boards. None of it blocks a fan's sightline, and all of it is small enough that it goes unnoticed until a broadcast cuts to it.

Dickerson also pointed to a subtler benefit: players, coaches, and managers react differently to an iPhone than they do to a traditional broadcast camera.

"Usually there's a big broadcast camera being shoved in their face, and they immediately kind of retreat within themselves," he said. "But all of a sudden there's just an iPhone 17 Pro Max on a gimbal... and it kind of eases them."

That reaction is helping Apple capture more intimate, unguarded moments without disrupting play or fans' sightlines.

What to watch for in Charlotte

Tuesday's Skills Challenge leaned heavily on mobility with Ronins at the stadium, two of them on RF for full remote control, plus two more mounted on Magic Arms positioned for organic, up-close angles of balls in flight and players running by.

Wednesday's All-Star Game mixes in two Ronins pushed toward the sidelines, alongside iPhones positioned around the halftime stage for Ciara's performance (produced by a separate crew that Apple's broadcast will ingest as a feed).

Dickerson's dream shot for the All-Star Game: a Ronin-mounted iPhone getting a tight angle from behind a player on a penalty kick — a shot that's essentially impossible with a traditional camera rig.

I'll be keeping an eye out for that moment during the match, because if Apple can pull it off, it may be one of the clearest examples yet of why these tiny cameras are changing what's possible in a live broadcast.

Still searching for the perfect shot

(Image credit: Apple)

Twenty years into a broadcast career, Dickerson isn't interested in declaring victory. He pointed to a home run from Phillies outfielder Bryson Stott, shot from a low third-base angle, as one of the closest things to a perfect shot his team has captured with the iPhone so far — but he's clear it's not the finish line.

The goal, as he put it, is finding angles nobody's thought to try yet, in stadiums that all start to look the same until you walk them looking for a spot nobody's used before.

With Apple already talking about a "year-and-a-half" of testing and implementation behind it heading into the next MLS season and Friday Night Baseball campaign, Dickerson is promising more of what got Apple here in the first place: more iPhones, more unconventional angles, and continued insistence that the phone in your pocket can shoot alongside — and sometimes replace — a six-figure broadcast camera.

Apple TV in the United States is the broadcast home to MLS, and you get to watch for free as it’s included with one of the best streaming services. The MLS All-Star Game will kick off at 8 PM ET tonight, July 29, 2026, with a pre-show starting before it, and it’ll be easy to know when they call for a shot from the iPhone thanks to a ‘Shot on iPhone’ bug visible on the screen.

Tom Hanks is one of the most celebrated actors in the world, having starred in several iconic films throughout his career and winning two Academy Awards in the process. Like all actors, however, he's been no stranger to the rise of AI and its potential to upend the film industry.

Life after death

Hanks raised the prospect of his image being used to bring films to life far beyond his death in an episode of The Adam Buxton Podcast.

Quote of the day

This article is part of TechRadar Pro's QOTD project to provide an insight into the minds of the brightest and most recognized figures in the technology industry today and in years gone by. Read the full series here.

The notion of using AI in film to either recreate actors that have died, or to generate performances by using the images of living actors, is highly controversial and led to industrial action at the time. Hanks said that he had first anticipated such a future during his work on 2004's 'The Polar Express', which pioneered live-action motion capture CGI.

Using technology to bring actors back from the dead, however, wasn't a new phenomenon. 'Rogue One' used technology to digitally resurrect Peter Cushing as Grand Moff Tarkin, while the 'Irishman' used AI to de-age Robert De Niro, Al Pacino and Joe Pesci so they could portray their characters over a period of decades.

The future of cinema

What's clear now is that AI in film is here to stay, with the technology being utilized in several film and television productions today.

The 2025 Oscars saw films that used AI, including 'Emilia Perez' and 'The Brutalist', win big. Netflix, meanwhile, revealed that 300 titles used generative AI in one form or another this year. Usage spanned every stage, from concepting and visualization to post-production and eventual release.

As far as audiences go, most people may not notice these subtle uses of AI in the production process, and may not object to this kind of AI usage either. But, generally, research consistently shows they reject the idea of AI-generated content.

I bought the EcoFlow Rapid strictly for travel over the summer, but it ended up living on my nightstand. The outlet in my bedroom is blocked by the headboard, so keeping this battery on the table makes it way easier to charge my iPad while reading in bed. Nothing fancy, but it solved a daily annoyance right out of the box.

It's a fantastic way to beat charging woes even at full price - as I detail below. But US and UK readers can grab it for up to half-price, with the EcoFlow Rapid Power Bank down to $60 (was $130) at Amazon, while in the UK, the Rapid is now £65 (was £100).

At 25,000mAh (roughly 90 watt-hours), it sits right under the 100Wh limit TSA and most airlines set for carry-ons. Output maxes out at 170W total across two 140W USB-C ports and a 33W USB-A port—plenty of overhead to fast-charge a laptop and phone simultaneously without throttling either.

Recharging is equally quick: feeding it 140W gets the battery to 50% in about 20 minutes, which takes the stress out of low-battery warnings before a flight. There's a small color TFT display on the front that shows battery percentage and what's flowing through each port, so you're not guessing whether it's actually charging or just warm.

EcoFlow also includes in the usual protections you'd want in something you're tossing in a bag next to your laptop: overcharge, overheat, and short-circuit protection, along with a fire-resistant housing.

I found this power bank the best way to solve my charging problems thanks to the three ports that let me fast-charge my laptop and iPad.

In the UK: now £65 (was £100)View Deal

Where it actually earns its keep

(Image credit: Future)

Bedside, mostly. I like having my iPad plugged in while I half-watch something before I drift off, and I was sick of the nightly math: is there an outlet on this side of the bed, and is the cable even going to reach? Now the bank just lives on the nightstand and takes care of both problems at once.

Vacations are the other place it's become non-negotiable. On a trip, this thing is doing the work of what used to be three separate chargers: phone, tablet, and whatever camera or laptop

I've brought along, and because it clears TSA's carry-on limit, I've never had it questioned at security. Hotel rooms are notorious for having exactly one usable outlet near the bed, usually behind a nightstand you can't move, and having a full day of charging sitting in reach solves that without rearranging furniture.

Conferences are a battery killer. At a trade show a few months ago, my phone hit 20% before noon just from taking photos and answering Slack messages. The only nearby outlet had four different cables running out of it across the floor. I stopped hunting for plugs after that. Now I just charge my phone between talks and run a cable out of my bag to my laptop when it gets low.

It's also a solid answer for anywhere a plug isn’t guaranteed: a long flight, a road trip, a power outage at home, or a coffee shop where every outlet is already taken. That's really the point of a bank this size; it's not built for one scenario, it's built for the gap between wherever you are and the nearest working outlet.

A few things worth knowing before you buy

(Image credit: Future)

At just over a pound and roughly the size of a large candy bar, it's not the smallest power bank on the market, and that's a deliberate tradeoff for the output it delivers. If you only ever need to top off a phone, something smaller and lighter will do the job with less bulk in your bag. It also doesn't do wireless charging; everything works through the USB-C or USB-A ports, so you'll need a cable regardless of what you're charging.

One more thing worth noting: that 170W is a shared pool, not per-port. Plug in a laptop, a phone, and a set of earbuds at the same time, and the bank splits that 170W across all three rather than giving each one its own full rating. I've never actually perceived a slowdown using it that way, but don't expect three devices each pulling 140W simultaneously; that math just doesn't work.

For what it's actually meant to do- keep me charged through a flight, a conference floor, or just a lazy night in bed with the iPad- it's been reliable enough that I stopped thinking about battery anxiety altogether. That's a low bar to clear on paper, but it's exactly what made me trust it enough to bring it everywhere.

For more top picks, see our guide to the best power banks we've tested.

• Ukraine says Russian defenses mistakenly destroyed one of Moscow's premier fighter jets
• InformNapalm claims cyber intelligence turned Russian air defenses against their own aircraft
• Russia insists a technical failure caused the reported Su-57 crash near Moscow

A Russian Su-57 fighter jet recently crashed in the Moscow region, and Ukrainian intelligence sources say it was no accident.

The international intelligence community InformNapalm claims a combined human and cyber intelligence operation manipulated a Russian air defense unit into striking its own aircraft.

The jet, valued at roughly $50 million, represents one of Russia's most advanced fighter platforms currently in active service.

How the operation reportedly unfolded

InformNapalm says the effort began earlier, when analysts processed a large volume of intercepted Russian communications and footage from a training ground.

That footage showed the BARS Moscow air defense system being trained specifically to counter Ukrainian long-range drones over the capital region.

Analysts used the material to build a detailed report covering personnel training, hardware, software, and combat algorithms tied to the system.

The report also identified specific vulnerabilities within the BARS Moscow network that outside actors could exploit.

This information was reportedly submitted to the Ukrainian Defense Forces, which allegedly used the findings during the operation.

“We thank our friends — cyber specialists of the future Cyber ​​Forces of the Armed Forces of Ukraine,” InformNapalm emphasized, saying the intelligence gathered went beyond passive observation, and was instead used to influence how the specific air defense unit actually operated.

The group says this approach allowed the very system built by Russian engineers to be turned against a Russian aircraft.

The result, according to InformNapalm, was the destruction of the Su-57 by its own side's defenses, a claim that Russia vehemently denies.

Russia insists a technical failure caused the crash

The Russian Ministry of Defense attributed the crash to a technical malfunction, which is common rather than any external interference or sabotage.

InformNapalm disputes that account, noting reports of sabotage within the BARS Moscow system had already circulated in pro-Russian online spaces beforehand.

The group also points to a prior operation from 2025, called OKBMLeaks, in which it published documents from a Russian manufacturer supplying components for the aircraft.

That earlier material was translated into 13 languages and picked up by numerous international outlets covering the war.

However, there is no independent verification of InformNapalm's claim, leaving Ukraine's account directly contested by Russia.

Coincidentally, Russia's civil aviation authority Rosaviatsiya lowered the maximum flight altitudes near Moscow airports and banned transit flights over the region.

Officials cited security concerns tied to a rise in Ukrainian drone activity as the reason behind these restrictions.

Whether the security concern includes the recent case cited by InformNapalm remains to be seen.

Airlines remain worried that the changes could add 20 to 30 minutes to routes that once passed directly through Moscow's airspace corridor.

Kommersant, a major Russian business newspaper, also reported that the lower altitude ceiling raises the risk of bird strikes.

Whether the crash resulted from sabotage or a genuine technical fault, the competing accounts remain unresolved for now.

Via Army Inform (originally in Ukrainian)

• Ukraine's deputy commander-in-chief says combat lasers could reach the front within two to three months
• Tryzub's own May 2026 figures, 800 to 900 meters against FPV drones and 1,500 meters against reconnaissance UAVs, are far below the three- to five-kilometer claims made by military officials in 2025
• Ukrainian forces have set themselves a 95% drone interception rate goal, with lasers being incorporated as part of their multi-layered defense plans

Ukraine could field combat lasers against aerial targets within two to three months, according to Brigadier General Andrii Lebedenko, the deputy commander-in-chief of the Armed Forces of Ukraine.

Teams within the Armed Forces and private Ukrainian defense companies are developing the systems, and a prototype called Tryzub, or Trident, is undergoing trials at proving grounds.

General Lebedenko said the technology can already shoot down FPV drones and is already working against Shaheds, and that within two to three months Ukraine would have systems capable of hitting aerial attack weapons better than machine guns can.

The need of the hour or a prototype that is becoming increasingly less ambitious?

Tryzub has been publicly discussed for about 19 months, and the disclosed performance has moved in an unusual direction.

In December 2024, Vadym Sukharevskyi, then commander of the Unmanned Systems Forces, told Interfax that Ukraine had become roughly the fifth country in the world to possess a laser weapon and could shoot down aircraft at altitudes above two kilometers, though Ukrainian reporting of the quote notes that "aircraft" was understood to mean drones.

In April 2025, he presented the system publicly with a larger set of numbers: drones and cruise missiles engaged out to three kilometers, helicopters and fixed-wing aircraft to five kilometers, and sensor dazzling to ten kilometers.

Then, in May 2026, the manufacturer disclosed what the hardware actually does. Celebra Tech, the Ukrainian company behind Tryzub, said the trailer-mounted configuration destroys FPV drones at 800 to 900 meters and reconnaissance UAVs at around 1,500 meters, with work continuing toward Shahed-class interception at ranges approaching five kilometers. The company also said the system had entered final testing and that roughly 15 people were working on it.

Ten weeks later, Lebedenko said the laser was already downing FPVs and already working against Shaheds, without giving specific ranges. If Celebra Tech's stated range claims hold, they still paint a much more sobering picture of Tryzub's capabilities.

The appeal of directed energy in a war that has tilted toward cheap, expendable systems rather than expensive, high-end ones is obvious. The binding constraint, however, is atmospheric.

A laser needs a clear optical path, and fog, rain, snow, smoke, and battlefield dust all attenuate the beam. Autumn and winter in eastern Ukraine supply all of those, so a system arriving on Lebedenko's timeline would meet its least favorable operating conditions almost immediately, which could be why the specs are downplayed by the manufacturer versus those being presented in public.

Even as it continues its focus on its drone defenses, Ukraine is expanding its drone supply from domestic and foreign sources in parallel as it looks to score wins on a front line that has arguably slowed as the conflict enters its fifth year.

Just a few weeks ago, I read an interesting article on the Festival of Ludd, the world's first-ever festival dedicated to 'Neo Luddism' — a place where technology is openly eschewed, in layman's terms.

I found it interesting that a loose, somewhat broad collection of thoughts and notions around techno-pessimism seems to be coalescing into something more mainstream. We've heard TED talks and read articles on Neo Luddism well before the Summer of Ludd was a thing, but this feels new to me — something being swept into a wider generational zeitgeist.

Of course, wariness around technology isn't exactly exclusive to Gen Z, but there is evidence to suggest that younger people are increasingly turning away. Quoted in the above article is a 2025 Pew Research study that reported that 48 per cent of teenage respondents asked said social media had a negative effect on people of their age group. That's up from 32 per cent in 2022.

This somewhat correlates to a decline in social media usage. As reported by the Financial Times, overall usage is down in all adults from a historical peak back in 2022.

What's interesting to me, however, is how younger audiences are becoming more vocal in their skepticism. Before, you could argue that skepticism was mostly associated with an older generation that was resistant to change. Now, one of the first truly digital generations is leading the call online.

I do have a few niggling doubts, though, which I'll cover shortly.

What exactly is a Neo Luddite?

Workers from Kent, England burn a rural farm due to its operation of thresher machines - new tools that they thought were threatening their jobs. Engraving c1890. (Image credit: Getty Images / Universal Images Group Editorial /  Photo 12)

The original Luddites were a group that fought against industrialisation, and as the name suggests, Neo-Luddism is a movement that looks to reject the encroaching influence of technology on our lives in the twenty-first century.

If that sounds like a vague cause, that's because the movement encompasses everything from a simple affinity for older, single-use, and analog technology to more hardline stances on de-industrialization. It's not a new term or a new movement, but it's gaining traction recently within the wider sense of technology fatigue and growing fears around AI.

The Festival of Ludd, in my eyes, is the clearest example of the latest version of the wider movement. I've written about Gen Z eschewing technology before, but this really feels like a natural progression — an actual event that is dedicated to things like 'dumbphones', combating the attention economy, and in-person networking.

At a surface level, it could be seen as a simple protest or gathering of disaffected tech workers, but the festival does appear to attempt to answer the big questions and problems. At the very least, the diagnosis of the issues raised is completely valid.

So what's the issue?

A significant number of the population, including Gen Z, will be employed in services, media, or tech-adjacent roles.

While I'm broadly sympathetic to the overall movement, one thing that struck me about the Festival of Ludd in particular is that the movement seems to be coalescing around people who are effectively able to shut themselves out. I want to get fully on board, but there's a kind of idealism that always clashes with reality when I wrestle with this issue in my head.

This isn't as simple as being an indicator of class or someone's background, but to be able to 'turn off' in the first place suggests a certain level of privilege. I think if you can choose to turn off your phone, laptop, or smartwatch, then you're luckier than a lot of people right now.

There's nothing to suggest here that the movement is intentionally exclusive (in fact, it seems incredibly inclusive), but to walk away from all technology — even for a few days — is something that many cannot simply partake in.

That may sound like an excuse, but a simple analogy to make here is gas-powered cars. We know the effect of these vehicles on the environment. We know they cause harm. However, to simply opt out of these cars is not an option for some people — especially lower-income folk, in some cases.

Am I an advocate of gas-powered cars? Of course not, but the realist in me knows that people need infrastructure and affordable alternatives before they can switch to electric vehicles. In an ideal world, public transport and city infrastructure would be so good we wouldn't even need cars.

I see a similar situation unfolding for many in terms of technology. A significant number of the population, including Gen Z, will be employed in services, media, or tech-adjacent roles that require interfacing with at least some facet of potentially harmful technology.

To simply opt out, however, can severely limit your options in today's world. At best, it can be a healthy sacrifice of convenience. At worst, it can mean not having a decent job that can put food on your table.

Escaping technology

(Image credit: Alex Whitelock)

The Festival of Ludd reminds me a lot of my own experience of going to week-long festivals in my twenties. These festivals didn't outwardly eschew technology, but I see them as very much analogous to the viewpoints conveyed by those at the Festival of Ludd. Phone use was discouraged, social media was commonly derided, and you'd be bombarded with messages encouraging human connection. All good things, of course.

Now, in my thirties, however, I know I simply cannot afford to switch my phone off for a week. I have elderly parents for one, and my job requires a certain level of connection.

I wouldn't call myself perpetually online, but I obviously need to be informed about the comings and goings in my field. It would be nice to spend less time online, but I'm realistic about my uses — I am a technology journalist, after all.

You could argue that I would be able to do all of the above with a 'dumb phone' or a similar Luddite-friendly device. To an extent, that is true, and I'm certainly no advocate for AI features or similar bloat on modern smartphones.

Realistically, however, I admit that a smartphone does have several uses — a calendar, maps, emails, and so on. It effectively reduces the number of things I need to do my job dramatically. Again, it's a clash of idealism versus realism for me. I enjoy the romantic notion of throwing my smartphone away, but I know that it would just mean more devices and paperwork.

Turning off is a privilege?

I see a clash of idealism versus the reality of the situation here.

Interestingly, as a millennial, I do know people who have essentially escaped the grip of technology. People who have essentially retrained, emigrated, or even gone fully 'off-grid '. Some who have talked about a more disconnected life have effectively made it a reality.

The issue with their path, however, is that they've needed significant capital to break away. Some have even spent over a decade working in tech-adjacent roles to get to that point.

Again, I see a clash of idealism versus the reality of the situation here. These are examples where people have had to work within the wider system before they're privileged enough to make a choice whether to partake or not.

Bleakly, I can almost foresee a future where the choice of whether to 'turn off' or not is solely the reserve of the privileged. I'm somehow reminded of this report of Silicon Valley bosses sending their children to schools without computers. Most people don't have the option to send their kids to schools like this. Likewise, most people won't get to be that picky about work.

I strongly suspect that most Gen Z Neo-Luddites will face a similar path to mine in the next few decades. Some will dream of an unconnected world, but the reality may be different. The genie is unfortunately out of the bottle now, and it could take several years to actually attain a state of unconnectedness, if it is indeed possible.

Where to go from here?

So, am I against the Gen Z Neo Luddites? Not at all; I think their scepticism is absolutely valid and healthy. They've correctly diagnosed a growing issue and made their frustrations known. The question is, how do they really effect change and make the cause mainstream?

When you look for an answer to this question, you seem to generate even more questions. For one, are you able to effect change when you simply opt out of a system? Doing so seems to immediately cede the floor to the technology companies that the movement rails against. Perhaps it's more effective to try and build a more collaborative relationship, as idealistic as that sounds.

For what it's worth, the Festival of Ludd does attempt to tackle many of these questions. Such subjects as offline networking and independent websites are covered, and several attendees did point out the inherent contradiction of using social media to promote the event. They are acutely aware of the contradictions and issues raised in this article, so none of this will be news to them.

Hopefully, as the festival and wider movement grow, the option to 'turn off' becomes more of a choice, rather than a sacrifice.

Apple's long-rumored product leasing program, which it calls unironically "Apple Upgrade," is finally here, and it looks like a low-cost way to slide into the Apple ecosystem whether on the shiny surface of a gleaming iPhone 17 Pro, a Snoopy-faced Apple Watch, a clamshell Apple Silicon Mac, or an ultra-slim iPad Pro.

With no upfront fee and monthly charges as low as $11.99 a month (it's only available in the US for now), your new Apple Watch might cost you far less than your daily Starbucks mocha latte.

Honestly, this sounds like a great program, especially when you can snap up a powerful MacBook Pro for as little as $38.99 a month. Naturally, most people might be looking at the Upgrade program, a leasing program actually run by Klarna, for their next iPhone and probably the popular iPhone 17 Pro Max, which starts at $34.99 a month. Still, when I asked on a pair of social media platforms (X and Threads) if people would be leasing their next iPhone, the sentiment was decidedly negative.

Will you lease your next iPhone?July 28, 2026

On Threads and with 199 votes in, 80% said no. On X, with 105 votes, 78% said nah. I was surprised, but some of the responses to my anecdotal polls offered a little insight.

One thing a few talked about was ownership. Apple Upgrade works like most other lease programs, which means ownership is not really a thing. Here are the highlights:

• You have to qualify for the program (might be a credit check)
• You pay a fixed fee for 12, 24, or 36 months
• You're not paying off the cost of the phone
• At the end of the lease term, you own nothing
• You can return the phone
• You can turn it in for an upgrade and continue paying
• A better device (upgrading from an iPhone 17 to an iPhone 17 Pro Max) will increase your monthly fee
• You can buy the leased device at the end of the lease term (it's the full price minus whatever you've paid thus far via the lease program)

Virtually every part of this resembles a typical lease program you might have with an automobile.

"I have an Apple Card for a reason… I like being able to pay it off whenever and ACTUALLY own the thing," wrote brianniesniak on Threads.

The ownership argument is the sole reason I've never leased a car. I always buy them with a substantial down payment and then pay the rest off. Of course, I tend to hold onto my cars for a decade or more. In the world of technology, like smartphones, laptops, watches, and tablets, technical advances are so rapid that it rarely makes sense to hold onto them for that long.

On the other hand, there are people who own their tech for extraordinarily long times and only upgrade when companies like Apple, Microsoft, or a necessary third-party application force them to through lack of support. These days, many companies, including Samsung and Google, tout years of OS and security updates, but in a world of leases, none of that really matters. Every two years, you could have a new device; it will always have the latest software and security protections.

Access for all

"If you can’t buy it, you can’t afford it," argues Mrmarchall on Threads. I mean, isn't that the whole point of credit and lease programs? They throw open the doors of access to these products to those who don't have the funds to cover full purchase. Yes, there is the risk of someone who unexpectedly is unable to afford the lease, and then, if they try to leave the program, they're still on the hook for the remainder of the program (they leave at 3 months and still have to pay 21 months).

Even though most in my poll respondents were anti-lease, some saw the obvious benefits. "People who picked no, you seriously have $1000 laying around?" wrote Ajvizz on Threads.

"Yeah, probably. I can't personally think of any negatives in my situation," surmised Dilpickle1 on Threads.

Others on X pointed to the excellent option of refurbished iPhones, which offer access to pre-owned iPhones (sometimes higher-end models) at far more reasonable prices. And you get the added benefit of true ownership, if that's your thing.

The endless age of subscriptions

Apple Upgrade's inherent lack of ownership and never-ending payments because you're in an endless upgrade cycle does raise some concerns and correlates to an unfortunate and rapidly growing trend.

"It is absolutely crazy that we have entered the era of leased consumer electronics. "Everything is a subscription!" should not be the new normal," wrote Tech Journalist Matthew Keys on X.

I had to agree. Last year I wrote about tech services subscription culture and how companies are now often placing key features behind subscription paywalls. At least in this instance, you're getting the whole device and all its capabilities. The lease only equates to a subscription in that there's an assumption you will jump from one leased device to another, hence the name "Apple Upgrade".

If I were asked, I think I'd look more positively on Apple Upgrade.

Smartphones, laptops, smart watches, desktop computers, and tablets are, in some ways, a fact of life. No one leaves home without a phone in their pocket. Frustration over aging iPhones that can't support the latest OS or whose battery life ends faster than a summer vacation is all too real. The knowledge that with a relatively affordable monthly payment, you're guaranteed a better phone in 24 months might be a relief.

It's an irrefutable fact that as soon as you unbox your shiny new iPhone, it's worth less than it was seconds before. Those who buy cars know that depreciation, which begins the moment you drive it off the lot, is real. It's no different with consumer electronics. Maybe ownership isn't all it's cracked up to be. So what if joining Apple Upgrade means, for the next 24 months, Apple kind of owns you?