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Why ‘boring’ tech will be 2025's biggest marketing trend

TechRadar News - Fri, 03/21/2025 - 02:53

For years, the tech industry has been obsessed with the next ‘big thing’. Blockchain, AI voice assistants, the metaverse – each promise to revolutionize marketing as we know it. Venture Capitalists have poured billions into these dazzling innovations and marketers have scrambled to understand and implement the latest shiny platforms.

But as we look ahead, the real marketing revolution won't be found in the dazzling and disruptive. It will be found in the dependable, the practical, and yes, dare I say it, the ‘boring’.

Because in 2025, the biggest marketing trend won’t be about chasing fleeting novelty; it will be about mastering the essential, often overlooked, technologies that underpin true digital transformation. We're talking about the unglamorous heroes of modern marketing: composability, next-generation Content Management Systems (CMS), robust data strategies, sophisticated automation and laser-focused customer segmentation.

Why this shift? Because while the hype cycle churns, a critical mass of businesses are realizing that flashy gimmicks don’t deliver sustainable growth. They’re discovering that true market impact, the kind that drives revenue and builds lasting customer relationships, comes from a solid foundation of functional, reliable and adaptable technology.

The 93% Problem: Missing the Mark in Market Impact

Here’s a stark reality: 93% of companies are still missing out on significant opportunities to accelerate their market impact. Why? Because they’re hampered by outdated, inflexible tech stacks. They're trying to run a 2025 marketing strategy on systems built for 2015, or even 2005. Our recent survey of IT and marketing leaders found that traditional monolithic CMS platforms are falling short for teams today - nearly all expressed frustration with limited integration options with other services and tools in their tech stack, with 38% stating they constantly need a better integration experience.

Legacy CMS are like trying to run optimized code with outdated hardware - every move is held back by limitations. Developers are wrestling with monolithic platforms, spending countless hours on maintenance and workarounds instead of building innovative customer experiences. Last year alone, businesses shelled out nearly $3 million on tech upgrades, yet IT teams dedicated up to 25 hours per week simply maintaining these legacy systems. That’s a staggering waste of resources and potential.

These platforms simply cannot keep pace with modern demands. They struggle to integrate with AI tools, cross-platform solutions, or seamlessly connect with diverse digital channels. This isn't just an IT problem; it's a fundamental marketing bottleneck. It prevents marketers from executing agile campaigns, personalizing customer journeys, and delivering truly omnichannel experiences - the very things that drive competitive advantage in today’s market.

Startup Speed, Enterprise Security: The Achievable Ideal

Big enterprises often envy the speed and agility of startups. But the myth that large organizations must be slow and cumbersome is just that - a myth. By embracing ‘boring’ but brilliant technologies, even the largest enterprises can move with startup-like speed without compromising security or stability. The key lies in composable architectures and modern, headless CMS platforms. These are the ‘boring’ building blocks that unlock incredible agility.

Imagine a tech stack where you can pick and choose the best tools for each aspect of your marketing - from e-commerce and analytics to personalization and CRM -- and connect them seamlessly via APIs. This “composable architecture,” increasingly favored by 70% of retail decision-makers (up from just 44% two years ago), allows enterprises to break free from rigid, all-in-one legacy systems.

Speed-to-Market: The New Competitive Battlefield

In today's hyper-competitive landscape, speed-to-market isn't just an advantage; it's becoming the ultimate competitive edge. Customers expect instant gratification, personalized experiences and seamless interactions across every channel. If you can’t deliver at speed, you’ll be left behind.

Headless CMS is a game-changer in this regard. It fundamentally changes how websites, apps and digital experiences are built and managed. By decoupling the content repository from the presentation layer, headless CMS empowers developers to work with their preferred front-end frameworks like React, Vue, Laravel and Svelte. It’s about reducing friction in the stack, which means more time engineering features and less time managing legacy dependencies or maintenance tasks. This translates directly to faster campaign launches, quicker website updates and the ability to rapidly adapt to changing market demands.

Ending the Dev Bottleneck Marketers Despise

For too long, marketers have been locked in a frustrating dance with development teams. Every content update, every new campaign landing page, and every adjustment to the website often required developer intervention, creating bottlenecks and slowing everything down.

Headless CMS breaks down these silos. Its integrated workflows empower non-technical marketing teams to make real-time updates without disrupting site performance or requiring constant developer support. Marketing teams can make real-time updates while developers stay in control of the site’s performance. It’s like giving marketers their own sandbox to work in… so no one is stepping on each other’s toes.

This newfound autonomy is transformative. Marketers can be more agile, responsive, and creative, launching campaigns faster and optimizing content in real-time based on performance data. Developers, freed from constant content update requests, can focus on high-impact projects that truly drive innovation.

Omnichannel, Finally Realized

The promise of omnichannel has been around for years but for many businesses, it remains elusive. Legacy systems simply weren’t built for today’s fragmented digital landscape. With headless CMS though omnichannel delivery becomes a tangible reality.

Headless architecture allows you to create content in a central hub and seamlessly distribute it across websites, apps, digital displays, IoT devices and even voice-activated interfaces like Alexa. This centralized content management ensures consistency, optimized delivery and effortless scalability as new channels emerge.

The Smart Money is on ‘Boring’

The allure of the cutting-edge is undeniable. But in 2025, the savviest marketers will recognize that true competitive advantage isn't about chasing the flashiest new toy. It’s about building a robust, flexible and future-proof marketing infrastructure based on ‘boring’ but brilliant technologies like headless CMS and composable architecture.

It’s time to shift our focus from novelty to necessity, from hype to helpfulness. The future of marketing isn’t about the shiniest object; it’s about the strongest foundation. And in 2025, that foundation will be built on the power of ‘boring’ tech.

We feature the best online marketing service.

This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro

Categories: Technology

Severance season 2 episode 10 ending explained: what does Mark do, who dies, will there be a season 3, and more big questions answered

TechRadar News - Fri, 03/21/2025 - 02:00

Full spoilers follow for Severance season 2 episode 10.

After 10 weeks of teases, never-ending fan theories, and shocking in-universe moments, Severance season 2 has ended.

And, boy oh boy, what a finale it was. The hit Apple TV show has been the talk of the town since its return in mid-January, and I don't expect discussions to end any time soon, especially after this episode.

As the dust settles, let's dissect what happened in Severance's season 2 finale, titled 'Cold Harbor'. Major spoilers immediately follow, so make sure you've watched it before reading on.

Is Gemma rescued by Mark in the Severance season 2 finale?

Devon and Harmony convince Mark S to help them rescue Gemma (Image credit: Apple TV+)

In short: yes! But, there's a large lead-up to that. So, strap in, folks, because this explanation is going to be a long one.

Picking up immediately after Severance season 2 episode 9, Mark's innie – Mark S – informs Harmony Cobel that he hasn't completed Project Cold Harbor (more on this later) yet.

Good, that means Gemma, i.e., the wife of Mark's outie (aka Mark Scout) is still alive and can be rescued! Not so fast, Mark S says. While Harmony, Mark Scout, and Mark's sister Devon have a plan to save Gemma, Mark S is extremely hesitant to play his part. If Gemma escapes and the world learns of Lumon's nefarious operations, the evil biotech corporation will be shut down.

That includes the severed floor, so the innies, Mark S included, won't exist anymore. Understandably, Mark S doesn't want to give his life and the lives of his fellow innies for a woman his outie loves, but he doesn't.

Handheld camcorders still come in *ahem* handy in the Severance universe! (Image credit: Apple TV+)

To convince Mark S that this is the right thing to do, Devon gives him a handheld camcorder, tells him to watch the video recording, and then record his response to it.

The message has been left by Mark Scout, who apologizes for using severance as an escape from Gemma's apparent death before asking Mark S to help break her out. The interaction is cordial at first, but things get intense as each persona becomes suspicious of the other's true motives.

Mark Scout makes the grave error of bringing up Helly R and calling her Heleny; a similar slip-up to one Helena made when she got Gemma's name wrong in Severance season 2 episode 6. That, alongside other issues, eventually leads Mark S to tell Mark Scout that he doesn't trust him and won't help save Gemma.

Mark S becomes increasingly emotional as he speaks to his outie throughout episode 10's first art (Image credit: Apple TV+)

Cue Harmony Cobel's intervention. Dropping some deep Severance lore by way of story exposition, she tells Mark S that the numbers he and the rest of the Macro Data Refinement (MDR) team have been working on are actually Gemma.

According to Harmony, they are a doorway into Gemma's mind, with each cluster correlating to one of the Four Tempers that Lumon founder Kier Eagan is said to have tamed decades earlier.

Anyway, Project Cold Harbor is the 25th and final file Mark S must finish to help Lumon complete their severance-based work. Oh, and once that's done, Lumon will dispose of the innies.

This particular revelation infuriates Mark S who, before storming out of the birthing cabin that he, Harmony, and Devon have been hiding at, informs the pair that, unless Mark Scout returns to Lumon, he won't see Gemma again.

Well, that's new... (Image credit: Apple TV+)

Next thing we know, Mark S is standing in the elevator leading to Lumon's severed floor. Exiting the elevator, Mark S is greeted by a giant, creepy mural of him completing Cold Harbor as numerous Lumon employees past and present, plus the Eagan family, watch on.

But Mark S doesn't have time to take it all in as he's quickly reunited with Helly. The duo head to MDR and, after reading a card from their manager Seth Milchick – held by a creepy-looking statue of Kier Eagan – Mark S restarts his work on Cold Harbor. He's incredibly reluctant to do so because he knows it'll mean the death of the innies but, after a tear-jerking heart-to-heart with Helly, he begins to process the final few number clusters.

Meanwhile, Dylan G is revealed to be alive. Remember, he tried to resign from Lumon after Gretchen, his outie's wife, rejected his marriage proposal. Episode 9 ended on something of a cliffhanger for Dylan G, with the implication that, by resigning, he was effectively committing suicide.

As I predicted, though, Dylan G can't simply walk away. Milchick meets him at the severed floor's elevator with his outie's response to his resignation. The pair clearly don't get on, but the heartfelt reply from Dylan's outie reignites the fire within Dylan G, who heads back to MDR to find his friends.

I've got to admit, I laughed out loud at this entire sequence (Image credit: Apple TV+)

But, back to Mark S and Helly R. As Mark completes the final file, Helly hands him Irving's note – i.e., the one that contains directions to the black hallway that leads to the testing floor, where Gemma is being held captive.

Before their rescue mission can begin, though, an amusingly surreal sequence distracts them. Milchick converses with the previously mentioned Kier statue (it's actually an animatronic) and then leads Lumon's Choreography and Merriment (C&M) division in a dance number that puts season 1 episode 7's Music Dance Sequence to shame. Hey, the Apple TV+ show was originally billed as a dark comedy, so absurd, laugh-out-loud moments like this are bound to happen intermittently!

To help Mark S slip away, Helly creates her own distraction by stealing Milchick's walkie-talkie and heading to the bathroom. He follows her but she manages to evade him and temporarily lock him in it. Milchick almost escapes, but Helly, with help from Dylan G and a vending machine, blocks the entrance, trapping him.

With no one to stop him, all Mark S has to do is follow Irving's directions, take the testing floor elevator, find Gemma, and help her escape, right? Well...

Who dies in Severance season 2 episode 10?

So long, Mister Drummond (Image credit: Apple TV+)

Don't worry, Mark S, Gemma, and the rest of MDR survive. In fact, only one person dies in 'Cold Harbor' and that's Mister Drummond.

Taking the testing floor elevator up to the severed floor after Mark S completes Project Cold Harbor, Drummond opens a secret room located behind the wall opposite the testing floor elevator hallway. There, he meets Mammalian Nurturables division chief Lorne and one of her goats (I'll explain what the goats are used for later).

"Where do you think you're going, Mark S?" (Image credit: Apple TV+)

Drummond and Lorne are interrupted by Mark S' attempts to break down the door to the testing floor elevator. His key card doesn't grant him access to it, you see.

Drummond investigates and, realizing what Mark S is trying to do, tries to stop him. A scuffle ensues and, after overpowering Mark S, Drummond starts strangling him to death.

Don't do it, Lorne! (Image credit: Apple TV+)

He would've succeeded, too, if not for Lorne's intervention. Remember, Mark S and Helly left a lasting impression on Lorne and her crew in Severance season 2 episode 3, so it feels right that she'd save Mark S' life.

A fight breaks out between Drummond and Lorne, which Lorne wins. Before she can kill Drummond, though, Mark S stops her because he can use Drummond as leverage to get to Gemma.

Hold on, Mark, aren't you going to cross a severance barr- oh, never mind... (Image credit: Apple TV+)

Or so Mark S thinks. After using Drummond's all-access key card on the hallway door, he holds Drummond at gunpoint as a hostage. As they travel down in the elevator, Mark S starts to explain what's going to happen when they reach the testing floor.

However, when the elevator passes through its severance barrier, Mark's outie re-emerges, causing him to pull the trigger on the gun, and the bullet *ahem* severs the artery in Drummond's neck. Long story short: Mark accidentally kills him.

Does Mark choose Gemma or Helly in the Severance season 2 finale?

Gemma and Mark, reunited at last – but not for long (Image credit: Apple TV+)

Above all others, this is the moment that's going to divide Severance fans. Why? Because Mark chooses Helly over Gemma.

Stepping out of the testing floor elevator, Mark's bloodied outie makes his way to the Cold Harbor testing room where he's confronted by Cecily, the nurse who keeps tabs on Gemma. Cecily refuses to open the door and runs away when Mark brandishes his gun.

How's he going to get in now? With Drummond's blood, of course. Like Cecily, Drummond's blood signature grants him access to all the test rooms and it just so happens that Mark is covered in it. So, he uses some blood from his tie to gain entry to the Cold Harbor test room.

Oh, Mark... (Image credit: Apple TV+)

There, he finds a terrified Gemma, who doesn't recognize Mark because her 25th (!) innie persona is active in this room. Despite Doctor Mauer's attempts to convince her to stay away from him, Mark manages to get her to leave with him. Passing through the test room's severance barrier, Gemma's outie re-emerges. Cue a soul-stirring reunion between the couple that won't leave a dry eye in the house.

Severance doesn't let us have happy things, though, so you know a gut-punch event is moments away.

Traveling back to the severed floor, Mark and Gemma pass through the testing floor's severance barrier, which causes Mark S and Ms Casey to take over. Mark S is still aware of the plan to get Gemma out, though, so he leads her to the severed floor's exit stairwell. Its doorway contains another severance barrier that, once crossed, will allow their outies to emerge again and finally be rid of Lumon.

Fly, you fools! (Image credit: Apple TV+)

And here comes the kicker. Mark S convinces Ms Casey to leave, which she does and then turns back into Gemma. However, when Gemma tries to get Mark S to follow her, he hesitates. That lets Helly R – after leaving Dylan and the C&M team to deal with Milchick – find Mark S and Gemma at the exit stairwell.

Helly's arrival reminds Mark S that he wants to be with her – after all, they love each other. As a confused and devastated Gemma watches, Mark S and Helly flee back through Lumon's labyrinthine halls to locations unknown.

What is Project Cold Harbor, exactly?

What does Gemma find in the Cold Harbor test room? (Image credit: Apple TV+)

One of the sci-fi mystery-thriller's most talked-about mysteries, Project Cold Harbor is finally solved in this episode.

After Gemma passes through the test room's severance barrier, Doctor Mauer tells her to walk into the room. There, she's greeted by a crib that's either the exact same one that Mark and Gemma were going to use for their baby or a near-identical replica of it. Either way, considering Gemma lost her and Mark's baby years earlier, it's disturbing and sinister that Lumon would make Gemma go through that again, albeit via her latest innie persona.

Well, that's not disturbing at all, Lumon (Image credit: Apple TV+)

Mauer instructs Gemma's newest innie to take the crib apart with a screwdriver. She duly obliges and, as she does so, Mauer watches her progress from the secret monitoring room we first saw in season 2 episode 7. Jame Eagen, Lumon's current CEO, also watches from his own monitoring room.

Later, Mauer asks if Gemma knows who she is, to which she replies "I don't know". That confirms Lumon's latest test is a success, but Mark's arrival puts paid to the final stage of whatever evil scheme they'd concocted.

What are the goats used for in Severance's season 2 finale?

I swear if anything happens to this little fella, Lumon... (Image credit: Apple TV+)

Ever since they were first teased in season 1, fans have longed to learn more about what Lumon Industries is doing with its goats. It's high time we found out, too. The last time we saw Lumon's goats was in season 2 episode 3 but, even then, we learned next to nothing about what they'll be used for.

Well, we finally have an answer – and, after a new Apple teaser confirmed they'd return in Severance's season 2 finale, it turns out one of the five best Severance goat theories was actually right.

During episode 10's final act, we learn that Lumon's Mammalian Nurturables division has hand-reared the goats for sacrificial offerings. Indeed, Lorne says as much after she meets Drummond in the secret room I mentioned earlier.

Justice for Emile! (Image credit: Apple TV+)

Drummond asks Lorne if the goat is "full of verve and wiles", to which Lorne says it has the "most of its entire flock". Interestingly, verve and wiles are two of the word-based cards we saw in the Cobel household in Severance season 2 episode 8, which signals their importance to the Kier Eagan doctrine.

Anyway, animal sacrifices have played an integral role in many real-world religions, so it's no great surprise that they do so in Lumon's religion-like cult. What is a surprise, though, is what purpose the goats appear to play as part of their sacrifice.

Drummond tells Lorne that the goat she's brought – it's called Emile, by the way – will be "entombed with a cherished woman whose spirit must be guided to Kier's door". The suggestion here is that, once the goat is sacrificed (read: shot in the head), it'll somehow be imbued with Gemma's spirit when she's also bumped off following Project Cold Harbor's completion.

Thankfully, Emile is spared by Mark S' inadvertent intervention, and Lorne teams up with Mark S to overpower Drummond. Will we ever see one of Lumon's goats get the chop? Hopefully not, but never say never.

Does Severance season 2's final episode have a mid-credits or post credits scene?

"What? Are you waiting for an end credits scene to play?" (Image credit: Apple TV+)

End credits stingers have become par for the course for many franchises, including the Marvel Cinematic Universe (MCU), as well as certain shows on the world's best streaming services, but not here.

Apple TV Originals steer clear of teasing what's to come next season, and that's certainly true of the Severance season 2 finale. There's no mid- or post-credits sequence to stick around for.

You should sit through the end credits to appreciate how many people worked on such a compelling series like this. But, if you're only hanging around for an end credits stinger, you'll be sorely disappointed.

Has Apple announced Severance season 3 yet?

Waiting for that official season 3 announcement like... (Image credit: Apple TV+)

Not yet, but it's a case of when, not if, Apple will renew one of the best Apple TV+ shows for a third season.

For one, Severance has become more successful with each passing week. The three-year gap between seasons 1 and 2 was excruciating, but that allowed more people to check out its debut season and become obsessed with its numerous mysteries.

With more viewers jumping on the bandwagon after the release of its sophomore installment, Severance is now more popular than Ted Lasso. The number of breakout Apple TV+ shows pales in comparison to some of the tech giant's streaming rivals, including Netflix and Prime Video. So, if Apple really wants to prove it's a serial entertainment industry contender, greenlighting new seasons for hit shows like Severance should be a foregone conclusion.

Tell us when you'll be back, Milchick! (Image credit: Apple TV+)

For what it's worth, the series' next entry is in the works. In February, director/executive producer Ben Stiller confirmed season 3's scripts are currently being written.

Unfortunately, there's not as much good news on the filming start date front. Dichen Lachman, who plays Gemma/Ms. Casey, exclusively told me that she doesn't know when principal photography will begin on Severance season 3.

More details could be revealed at a post-season 2 finale event in LA this Saturday (March 22), though. Speaking on the New Heights podcast, Stiller said: "Hopefully we’ll be announcing what the plan is very soon". I'm keeping my fingers crossed that it's sooner rather than later!

How does 'Cold Harbor' set up Severance season 3's story?

What will become of Jame and Helly after this season's finale? (Image credit: Apple TV+)

We don't know, but there are plenty of unanswered questions that'll need, well, answering.

For starters: where have Mark S and Helly gone? They can't leave Lumon as their outies will take over, but Lumon will be using all of its resources to track down the pair after events that transpired in 'Cold Harbor'.

Then there's the wider fallout and implications of what happened in this episode. Lumon should come down hard on Dylan G and C&M following their rebellion. Milchick will have something to say and/or do with them, too, but he'll also be in the firing line as this all happened under his watch. That's before we get onto how Lumon proceeds with the severance program and its malicious plans for the technology and those who signed up for the procedure.

Mark's problems are only just beginning (Image credit: Apple TV+)

That's just the tip of the iceberg. Will Gemma seek out Devon and Ricken, and try to enlist their help to rescue Mark? What's Harmony Cobel's endgame? What do the season 2 finale events mean for Jame in a leadership capacity? Is Reghabi going to show up again and attempt to help Gemma reintegrate? When will we see Irving and Burt again? And what is the Grand Agendum that Kier Eagan's animatronic mentions after Mark finishes Project Cold Harbor?

Those questions and many other mysteries need to be solved before Severance's end credits roll for the final time. For what it's worth, creator Dan Erickson "has a sense" of what the show's final scene will be and how many seasons would be "ideal" to reach it. Whether Severance has one or more seasons of story left to tell, then, is perhaps the biggest mystery of all.

Categories: Technology

Best Android Smartwatch for 2025

CNET News - Thu, 03/20/2025 - 23:30
We’ve reviewed the best Android watches for different needs and budgets. Here's a list of our favorites right now.
Categories: Technology

Today's NYT Mini Crossword Answers for Friday, March 21

CNET News - Thu, 03/20/2025 - 22:10
Here are the answers for The New York Times Mini Crossword for March 21.
Categories: Technology

Would you pay for better sound on YouTube? The video-sharing platform could soon let you control audio quality, but it'll cost you

TechRadar News - Thu, 03/20/2025 - 22:00
  • YouTube might be adding another feature behind its Premium paywall
  • A new report says an audio quality control with three levels is arriving
  • It could bolster the Premium feature set but continue the trend of putting more features behind a membership

YouTube is seemingly pulling out all the stops to remain at the top of the streaming game for both video content and YouTube Music and while it answered our requests for adjustable video quality a few years ago, the platform has yet to offer the same for audio.

However, this could be on the horizon for YouTube, as new hints point to a forthcoming feature that would allow you to control audio quality when watching videos.

Thanks to Android Authority, which has spotted new strings in the YouTube beta app, there’s fresh evidence that hints at YouTube’s next big upgrade. It would essentially give you the liberty to adjust the audio quality of whatever video you're watching.

These could come in three different options; Normal, YouTube’s standard audio, High, an improved bitrate option, and Auto, which could simply be an automatic setting depending on your internet speed. It seems too good to be true, doesn’t it? Well ,with YouTube, there’s always a catch.

Video quality settings are free to adjust for all users, but audio control may only be available to YouTube Premium subscribers. (Image credit: YouTube)

According to Android Authority’s findings, YouTube’s audio quality feature will only be available for those who are subscribed to YouTube Premium, and even then, there’s a possibility that this feature may only be applicable to certain videos in its endless library of content.

It’s hard to pinpoint when YouTube will launch this feature since it only exists as a few lines of coding at the moment, but if YouTube decides to proceed with it, it could be one of the platform’s most notable upgrades of the past few years.

It seems as though YouTube will do almost anything to get more people signed up for its YouTube Premium service, and these attempts to lure you in have been cropping up quite frequently. A few weeks ago, YouTube launched its cheaper YouTube Premium Lite tier in the US, packing ad-free content on ‘most videos’ but excluding offline or background video playback.

For as long as I can remember, adjustable video quality settings have been part of YouTube’s array of video enhancements, but they have had no effect on audio playback. The audio quality of YouTube videos has always depended on the uploader, so if the audio control rumors are true, it could do wonders to get more audiophiles to jump on the YouTube Premium bandwagon.

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Categories: Technology

This AI app claims it can see what I'm looking at – which it mostly can

TechRadar News - Thu, 03/20/2025 - 22:00
  • Hugging Face has launched HuggingSnap, an iOS app that can analyze and describe whatever your iPhone's camera sees.
  • The app works offline, never sending data to the cloud.
  • HuggingSnap is imperfect but demonstrates what can be done entirely on-device.

Giving eyesight to AI is becoming increasingly common as tools like ChatGPT, Microsoft Copilot, and Google Gemini roll out glasses for their AI tools. Hugging Face has just dropped its own spin on the idea with a new iOS app called HuggingSnap that offers to look at the world through your iPhone’s camera and describe what it sees without ever connecting to the cloud.

Think of it like having a personal tour guide who knows how to keep their mouth shut. HuggingSnap runs entirely offline using Hugging Face’s in-house vision model, smolVLM2, to enable instant object recognition, scene descriptions, text reading, and general observations about your surroundings without any of your data being sent off into the internet void.

That offline capability makes HuggingSnap particularly useful in situations where connectivity is spotty. If you’re hiking in the wilderness, traveling abroad without reliable internet, or simply in one of those grocery store aisles where cell service mysteriously disappears, then having the capacity on your phone is a real boon. Plus, the app claims to be super efficient, meaning it won’t drain your battery the way cloud-based AI models do.

HuggingSnap looks at my world

I decided to give the app a whirl. First, I pointed it at my laptop screen while my browser was on my TechRadar biography. At first, the app did a solid job transcribing the text and explaining what it saw. It drifted from reality when it saw the headlines and other details around my bio, however. HuggingSnap thought the references to new computer chips in a headline were an indicator of what's powering my laptop, and seemed to think some of the names in headlines indicated other people who use my laptop.

(Image credit: Hugging Snap Screenshot)

I then pointed my camera at my son's playpen full of toys I hadn't cleaned up yet. Again, the AI did a great job with the broad strokes in describing the play area and the toys inside. It got the colors and even the textures right when identifying stuffed toys versus blocks. It also fell down in some of the details. For instance, it called a bear a dog and seemed to think a stacking ring was a ball. Overall, I'd call HuggingSnap's AI great for describing a scene to a friend but not quite good enough for a police report.

(Image credit: Hugging Snap Screenshot) See the future

HuggingSnap’s on-device approach stands out from your iPhone's built-in abilities. While the device can identify plants, copy text from images, and tell you whether that spider on your wall is the kind that should make you relocate, it almost always has to send some information to the cloud.

HuggingSnap is notable in a world where most apps want to track everything short of your blood type. That said, Apple is heavily investing in on-device AI for its future iPhones. But for now, if you want privacy with your AI vision, HuggingSnap might be perfect for you.

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Categories: Technology

The retro EV resurgence is in full swing, as Citroen confirms the iconic 2CV will return with batteries

TechRadar News - Thu, 03/20/2025 - 21:30
  • Citroen boss says the future plan is to be “daring and shocking”
  • As a result, the 2CV is poised to return as a modern EV
  • Looking backwards is the new looking forwards

Following hot on the heels of the revived Renault 5 and its madcap R5 Turbo 3E big brother, Citroen is the latest brand to state that it is to remake more of its history.

Speaking to Autocar, Citroen's chief executive, Thierry Koskas, said the company would draw on “one of the richest histories in the world” among automakers and that the 2CV was one of the most widely recognized cars it had produced.

Stopping short of confirming a release date, Koskas claims that in the future, Citroen needs more iconic models that will “surprise.”

Earlier this year, Autocar also revealed that design work had already begun on the retro-futuristic 2CV. At the same time, Citroen’s brand chief said that we can expect a new concept car to arrive later this year - but it won’t necessarily be a preview of what we can expect from an electric Tin Snail, as the 2CV was affectionately known.

Old school is the new school of car design

(Image credit: Renault)

It is no coincidence that several European carmakers are delving into the history books for EV inspiration.

Currently, the threat from cheaper and more technologically accomplished Chinese competition is causing concern that buyers will be tempted to opt for the best value options as the cost of living continues to rise.

“But buyers still want good design,” Renault’s design chief, Laurens van de Acker, told me at the recent Dacia Bigster launch. “Design and heritage or having a story to tell,” he added.

It’s also no coincidence that the same European manufacturers are rebooting vehicles that were once regarded as practical, affordable people movers with the power to carry entire nations through hard times.

The Renault 5, for example, was born during the oil crisis of the 1970s, when people were crying out for a cheap and efficient set of wheels to use daily.

Similarly, the 2CV was designed to coax farmers away from horses, haul eggs over rough terrain, and generally act as the ultimate do-it-all vehicle. Arguably the world’s first SUV.

With combustion engine cars being phased out in many countries, customers are crying out for similarly affordable and practical options in the EV space.

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Best Smart Home Devices of 2025

CNET News - Thu, 03/20/2025 - 18:00
Use CNET's favorite smart devices to build your smart home ecosystems and make your life simpler.
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Can't Catch Some Zs? These Are the 6 Most Common Sleep Disorders

CNET News - Thu, 03/20/2025 - 17:55
If you've been dealing with constant sleep issues, you may have one of these disorders.
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Bloober Team is keeping busy as it announces its next survival horror game I Hate This Place and offers a new look at its upcoming title Cronos: The New Dawn

TechRadar News - Thu, 03/20/2025 - 17:45
  • Bloober Team has unveiled its next game I Hate This Place, launching Q4 2025 for PS5, Xbox Series X, Xbox Series S, Nintendo Switch, and PC
  • I Hate This Place is a survival horror game based on Skybound's award-nominated comic book series of the same name
  • The studio also shared a sneak peek at Cronos: The New Dawn's upcoming dev diary

Bloober Team, the studio behind the Silent Hill 2 remake and Layers of Fear, has unveiled its brand new horror game I Hate This Place, as well as offered a new look at its upcoming title Cronos: The New Dawn.

During the Future Games Show Spring Showcase today, Bloober Team announced that the game is inspired by Skybound Entertainment's Eisner award-nominated comic book series of the same name, created by writer Kyle Starks and artist Artyom Topilin.

I Hate This Place is launching in Q4 2025 for PS5, Xbox Series X, Xbox Series S, Nintendo Switch, and PC and will be developed by Rock Square Thunder.

The first trailer revealed the game to be an all-new isometric survival horror game with a striking visual art style inspired by the 80s retro comic book aesthetics.

In the game, you play as Elena, whose fight for survival begins when she unwittingly awakens a malevolent force, the Horned Man.

"Outmatched and hunted in a hostile world, players must think fast, manipulating their surroundings to even the odds against formidable foes," Bloober Team describes.

Players will also engage in tense gunfights and melee combat "that rewards ingenuity over brute force", as well as craft essential tools to survive the wilderness long enough to reach safehouses before nightfall. There's a day and night cycle too that impacts gameplay dynamics, but players need to beware and avoid the Horned Man at all costs.

Bloober Team is also expected to launch its next game, Cronos: The New Dawn, this year for PS5, Xbox Series X, Xbox Series S, and PC.

To prepare for the upcoming release, the studio has also shared a sneak peek at the first episode of the game's upcoming dev diary; a behind-scenes video offering a more in-depth look at the survival horror experience with new gameplay footage.

This dev diary will explore the world of Cronos, game mechanics, as well as reveal more about the game's protagonist and the monsters players will encounter.

Cronos: The New Dawn was revealed in October 2024 and is described as a unique horror experience that blends mystery, time travel, and intense survival elements.

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This is the first quantum computer you can actually buy (and use, and power): Equal1's Bell-1 uses a standard power socket

TechRadar News - Thu, 03/20/2025 - 17:09
  • Equal1’s Bell-1 quantum computer runs on 1600W and plugs into a standard power socket
  • Deploying Bell-1 is as easy as setting up workstations
  • Equal1’s system offers future-proof quantum power without infrastructure changes

Equal1 has introduced the Bell-1, the first quantum computer designed for real-world deployment, integrating seamlessly into existing high-performance computing (HPC) environments without requiring specialized infrastructure or extensive cooling.

Operating on just 1600W and plugging into a standard socket, it installs easily and stands as one of the best workstations, bringing quantum computing from research labs to practical applications in AI, financial modeling, and scientific research.

It's the first fully rack-mounted system that fits into standard data centers, deploying alongside classical hardware to become one of the most powerful computers for tackling complex problems.

A quantum server ready for any data center

Built on Equal1’s silicon-based quantum processor technology, Bell-1 functions as a plug-and-play solution that delivers quantum acceleration for advanced simulations, cryptography, and optimization without requiring infrastructure modifications.

Bell-1 overcomes one of quantum computing’s biggest engineering challenges by using a self-contained cryogenic cooling system to maintain its silicon quantum processor at 0.3 Kelvin (-272.85°C) without an external dilution refrigerator, making it an engineering marvel that operates efficiently within the noisy and thermally demanding environment of an enterprise data center.

Designed to work alongside classical HPC systems, Bell-1 integrates seamlessly into existing infrastructure with its 6-qubit UnityQ processor, handling specialized workloads that classical computers struggle with, making it a compelling option for industries requiring high-performance computing and a strong contender for the best small business servers as a future-proof quantum solution.

The system fits within a standard 600mm x 1000mm x 1600mm server rack and weighs approximately 200kg, making it comparable in size to existing HPC servers.

“Bell-1 represents a paradigm shift in how quantum computing is deployed and utilized. We’ve taken quantum technology out of the lab and into real-world environments where it can drive innovation. This is the dawn of Quantum Computing 2.0—where accessibility, scalability, and practicality take center stage,” said Jason Lynch, CEO of Equal1

“By eliminating the barriers of cost, infrastructure, and complexity, Equal1 is empowering businesses to harness the exponential power of quantum computing today—not in some distant future. Bell-1 is not just an advancement—it’s a revolution in computing.”

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Best Internet Providers in Minnesota

CNET News - Thu, 03/20/2025 - 17:00
CNET broadband experts have discovered the top internet service choices for speed, affordability and more in Minnesota.
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Obscure Chinese PC vendor gets preferential AMD treatment as Lisa Su signs first desktop PC with Ryzen AI Max+ 395 ahead of May launch

TechRadar News - Thu, 03/20/2025 - 16:51
  • GMKtec EVO-X2 PC delivers flagship performance with the Ryzen AI Max+ 395
  • Lisa Su’s autograph marks a milestone as AMD backs GMKtec
  • GMKtec secures its place among top vendors

While major brands dominate the mini PC market, smaller vendors like GMKtec are gaining recognition, with the EVO-X2 establishing itself as a high-performance PC distinguished by its AI capabilities.

Per GMKtec, the EVO-X2 is the first mini PC to feature AMD’s Ryzen AI Max+ 395 processor, a 16-core, 32-thread CPU designed for advanced computing.

With a maximum clock speed of 5.1GHz and an 80MB cache, it delivers the power needed for demanding tasks.

AMD CEO Lisa Su signs the first EVO-X2 unit

Despite its small form factor, the EVO-X2 rivals some of the most powerful computers, with the integrated Radeon 8060S iGPU and 40 RDNA 3.5 compute units enhancing rendering efficiency.

Combined with the XDNA 2 architecture NPU, the system achieves 50 TOPS of AI computing power, making it well-suited for AI inference workloads and complex computational tasks.

In benchmark tests involving large-scale AI models, the Ryzen AI Max+ 395 outperformed NVIDIA’s desktop GPUs, including the 5080, making the EVO-X2 a compelling choice for users seeking the best video editing computer.

With its AI-driven architecture and high-performance specifications, the EVO-X2 is more than just a mini PC, offering a strong solution for professional workflows, creative applications, and AI development, making it one of the best workstations in its category.

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The latest batch of leaked iPhone 17 dummy units appear to show where glass meets metal on the new designs

TechRadar News - Thu, 03/20/2025 - 16:30
  • New iPhone 17 dummy units have appeared online
  • They show the glass and metal outlines for the Pro and Pro Max
  • A substantial redesign is expected for the top two models

The season of iPhone 17 leaks and rumors is well and truly underway, and just days after dummy units of Apple's 2025 flagship phones leaked online, we've got a different batch to pore over – which shows the iPhone 17 glass and metal redesign in a bit more detail.

These new dummy unit images come courtesy of well-known tipster @SonnyDickson, and it looks as though we've got all four models: the iPhone 17, the iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max (or iPhone 17 Ultra, perhaps).

Dummy units like the ones shown here are based on schematics sourced from the supply chain and give accessory makers a chance to get their products ready for launch day. They also allow the rest of us to check out phone designs in advance.

When it comes to the redesign of the iPhone 17 Pro and the iPhone 17 Pro Max – with chunky rear camera bars – it's a look that's been extensively leaked already. We can also see the smaller camera bar expected to appear on the back of the iPhone 17 Air.

New metal and glass design

Here's another look at some iPhone 17 dummies, Notice on the Pro models where the glass will change. pic.twitter.com/lJDc5KXsV9March 20, 2025

What these dummy units add, that previous leaks haven't really shown us, is the way that glass and metal will be combined on these iPhone designs. You can see a faint outline on the Pro and Pro Max models, just below the camera bar.

That outlined section will apparently be glass, enabling wireless MagSafe charging. The other section is rumored to be made of aluminum. That's quite a change from the iPhone 16 Pro and the iPhone 16 Pro Max.

Meanwhile, it looks like the design of the iPhone 17 will be along very similar lines to the iPhone 16, while the iPhone 17 Air is a brand new phone, replacing the iPhone 16 Plus – rumored to be super-slim – so we don't have any predecessor to compare it to.

We've also heard rumors of memory and camera upgrades for these phones, improvements in video recording, and perhaps a useful reverse wireless charging feature. The phones should make their debuts sometime in September, and we'll need to wait until then to see what actually comes to fruition when Apple fully unveils them.

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This is the first 2TB dual-port external SSD ever and it's not as expensive as you may think

TechRadar News - Thu, 03/20/2025 - 15:25
  • SanDisk Slim Dual Drive offers 2TB storage, dual USB ports, and fast performance
  • Fast read and write speeds enable smooth file transfers and backups
  • Universal compatibility makes this SSD a versatile storage solution

SanDisk, known for its high-speed storage and portable SSDs, is set to launch the new SanDisk Slim Dual Drive, offering up to 2TB of storage with a sleek, stick-like form factor that eliminates the need for cables.

Per PC Watch (originally in Japanese), this device features both USB Type-C and USB Type-A ports, making it a versatile option for easy file transfers between older and newer devices without requiring adapters or dongles.

As one of the smallest external SSDs for Mac users, it delivers read speeds of up to 1,000MB/s and write speeds of up to 900MB/s, ensuring smooth performance for large file transfers, video editing, and data backups despite its compact size.

High-speed dual-port connectivity

Measuring just 80 x 18.4 x 10.7mm and weighing only 23g, this device features supports USB 3.2 Gen 2 for fast and reliable data transfer.

Beyond performance, SanDisk has focused on durability and security by equipping the drive with a metal body for added protection and a premium feel, while dedicated encryption software ensures sensitive data remains secure.

Set to launch on the 28th, the SanDisk Slim Dual Drive 1TB model is priced at 18,480 yen (approximately $134) while the 2TB variant is at 38,000 yen (around $256).

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Today's NYT Connections: Sports Edition Hints and Answers for March 21, #179

CNET News - Thu, 03/20/2025 - 15:00
Hints and answers for the NYT Connections: Sports Edition puzzle, No. 179, for March 21.
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Today's NYT Strands Hints, Answers and Help for March 21, #383

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Today's Wordle Hints, Answer and Help for March 21, #1371

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A sign of things to come? This portable monitor comes with Google TV, a remote control and a very well hidden Android PC

TechRadar News - Thu, 03/20/2025 - 14:38
  • Bimawen B15.6 TV Pro integrates both smart TV mode and Google TV modes
  • Works as both a monitor and media hub
  • A budget-friendly monitor with a 60 Hz refresh rate and HDR

Several portable monitors from popular brands offer standard display features, but among the lesser-known options, the Bimawen B15.6 TV Pro integrates Google TV, a remote control, and an Android-based system.

Per Androidpc (originally in Spanish), it functions as a smart entertainment hub with built-in Chromecast, Wi-Fi 5, Bluetooth 5.0, and access to Google’s app store.

This business monitor includes 2 GB of RAM and 8 GB of expandable storage, making it a capable media device for streaming and apps.

A little-known brand with a unique feature set

This device features a 15.6-inch IPS panel with a 1920 x 1080 resolution, 16:9 aspect ratio, a 60 Hz refresh rate, a 178-degree viewing angle, and a 1000:1 contrast ratio.

While it may not be a high-end graphics solution, the inclusion of HDR400 support and an IPS panel could make it a budget-conscious monitor for digital design.

Designers and content creators can benefit from its accurate color reproduction and wide viewing angles, though the 6-bit + FRC color depth is not ideal for professional-grade work. Connectivity options include a mini HDMI port, two USB Type-C connectors, and a 3.5 mm audio jack, ensuring compatibility with a range of devices. With VESA support, it can also be mounted for a desktop setup.

Users can switch between monitor mode and smart TV mode via a remote control, enabling direct access to Netflix, YouTube, and other streaming services. Unlike a business tablet, it lacks a touchscreen and internal battery, reinforcing its role as a dedicated monitor.

The Bimawen B15.6 TV Pro is available on AliExpress for approximately 118 euros, with additional discounts using the promo code (ESAS20).

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